Win William said that to promote Thailand’s Chanthaburi durian, they recently visited a Chanthaburi durian collection center to select export-grade durians. They focused on high-quality durians to sell via a live stream on the TikTok app, offering special promotions for Thai customers so everyone can enjoy genuine export-quality durians. The live stream will begin on Saturday, 25 April 2026 at 20:00 GMT+7.
This aligns with data from the Department of Agricultural Extension, Ministry of Agriculture and Cooperatives, which states that in 2026, Chanthaburi province will produce 683,027 tons of durian, an increase of 18.66 percent. The peak market supply will be in May. The department has set the start date for harvesting Monthong and Kan Yao durian varieties from 20 April 2026 to prevent harvesting immature fruit and to maintain product standards. Farmers are the key mechanism in upholding quality standards to build consumer confidence both domestically and internationally.
Welcoming the new school term Big C Supercenter Public Company Limited, a retail chain under BJC Group, is gearing up for the 2026 school term—a significant period of high family expenses—through the campaign "Complete and Worth It This School Opening at Big C," running from now until 20 May 2026. Collaborating with business partners, they have selected quality school supplies at affordable prices to help ease the financial burden for parents and students nationwide.
Within the campaign, Big C offers more than 5,000 special-priced items covering school uniforms, educational supplies, and essential lifestyle products for learning.
Winning major awards Muang Thai Life Assurance Public Company Limited reaffirmed its leadership and brand strength by winning two major awards: Influential Brands - Top CEO Thailand 2025 and Thailand’s Top Influential Brands 2025 in the Life Insurance Company category, for the fifth consecutive year. These awards were presented at the 2025 ASIA CEO SUMMIT & AWARD CEREMONY (Thailand), which honors organizations and brands that influence consumers and achieve sustainable growth in Asia. The event is organized by Neo Target Company Limited in partnership with Influential Brands Singapore.