CJ Express Group Co., Ltd. announced a significant achievement by expanding CJ MORE branches to 2,000 as of this April, marking an important milestone in the company’s ongoing business journey. This milestone underscores the confidence and continuous growth path of the brand as a community retail store. The company is committed to being a community partner, not merely conducting business for local profit, but aiming to become an integral part of the lifestyle of people throughout Thailand’s communities.
CJ MORE's stance continues to emphasize its strengths: comprehensive, affordable, and value-for-money, by offering a wide range of products all in one place, with daily low-price promotions reinforcing the value customers receive. This includes free gifts, membership benefits, activities, and positive experiences that meet customer needs at all times. This aligns with the current economic conditions and high fuel prices to help reduce living expenses nationwide, reinforcing CJ MORE’s position as a community retail store ready to stand by Thai people in every situation.
Looking ahead, CJ MORE plans to continue opening branches in new community areas across all provinces to make the brand more accessible to customers. With a long-term vision to expand branches to every Thai community, the company aims to become a community hub by covering the entire country in the future.
The launch of CJ MORE's 2,000th branch not only reflects the brand's ongoing growth but also highlights the strength and potential of the Thai retail business, which remains on an upward trajectory. It demonstrates consumer trust nationwide. Moving forward, the company will continue to expand its branches and grow relentlessly to bring CJ MORE closer to Thai communities and people.
/Vertical Series/ AIS is aggressively entering the vertical series market by partnering with ReelShort, a global platform, to elevate new entertainment experiences. AIS is positioning itself as the number one leader in the market, offering the largest collection of vertical series with over 4,000 titles covering all genres, tastes, and moods. This reinforces its role as a Digital Intelligent Platform that integrates smart networks with world-class content to deliver unlimited entertainment, embracing the trend of Verticaltainment.
Building on AIS customer insights showing a 56% growth in vertical series app usage last year, reflecting consumer behavior favoring short, easy-to-watch, binge-worthy content accessible anytime and anywhere, AIS launched a 5G ReelShort package priced at only 39 baht per month to unlock a rewarding entertainment experience with cost-effective internet.
This partnership truly addresses digital lifestyle needs and represents ReelShort's first collaboration with a telecom provider in Southeast Asia, positioning Thailand as a strategic hub for expanding business across the region.
/The Central Stage/ Central Pattana Public Company Limited, Thailand’s leading sustainable real estate developer, has joined forces with Baseline Entertainment, a subsidiary of Plan B Media Public Company Limited and a national music event expert, to announce a strategic partnership—the first of its kind in the Thai retail sector—to launch a national concert model called The Central Stage.
This initiative elevates the quality music experience to all regions, bringing premium concerts beyond Bangkok. It debuts with The Central Stage ETC. inviting audiences to join at Central Chiang Mai Airport and Khon Kaen shopping centers, highlighting the potential of Central’s network of shopping centers and Central Pattana Multipurpose Halls nationwide as an experience platform.
The project also creates opportunities for brands and partners to connect with consumers across generations using music, festivals, and year-round events as primary mechanisms to build community. This marks a significant step in expanding opportunities from Thailand’s concert industry, which is growing with a total value exceeding 5 billion baht, to be distributed more broadly across the regions under Central Pattana’s strong ecosystem, reinforcing its role as an Entertainment Hub driving regional economic growth and sustainable Thai tourism.