Ms. Sadanan Thongnoonui, founder and CEO of CEO Factory (Thailand) Co., Ltd., said CEO Factory Thailand believes that clear information on labels is essential for consumers to understand dietary supplement products, and it is the core principle that CEO Factory Thailand has always upheld.
Under ethics, responsibility, and honesty towards consumers, receiving accurate and complete product information not only enhances consumer understanding and benefits but also forms the fundamental basis for building trust and confidence in the products over the long term.
For this reason, we drive our mission by emphasizing communication that is clear, sincere, straightforward, and based on facts, along with a commitment to developing health-beneficial products that meet the needs of consumers at every age, with attention to detail at every step, ensuring consumers receive the best while continuously advancing the goal of elevating Thailand's supplement industry to international levels.
As a manufacturer and product developer committed to quality and safety standards, CEO Factory Thailand prioritizes systematic processes such as using third-party laboratories certified to ISO 17025 and testing active ingredients during relevant stages before product release, alongside ongoing product information communication.
/ Big C Supercenter Public Company Limited (Big C), a retail chain under the BJC Group, is advancing support for government policies by partnering with the Department of Internal Trade, Ministry of Commerce, to drive a comprehensive Thai fruit trade strategy from production to distribution, covering product standard upgrades alongside expanding distribution channels to reach consumers nationwide.
Big C participated in the fruit caravan launch event into modern retail stores at Long Samson, Sam-Sun Interfresh Company Limited, Chanthaburi Province, with the Deputy Prime Minister and Minister of Commerce presiding over the ceremony, accompanied by Big C representatives involved in the fruit distribution system launch.
As a major national retailer, Big C reinforces its role as a bridge between Thai farmers and consumers by purchasing Thai fruits directly from production areas and distributing them continuously to branches nationwide to help alleviate market oversupply issues during the season.
This collaboration includes purchasing key summer fruits—durian, rambutan, and mangosteen—from the eastern region, Thailand’s main production area. Big C manages logistics and distribution efficiently to ensure consumers can access high-quality fruits widely at reasonable prices.