Mrs. Amporn Chotiratchasakul, CEO of Business Support at Siam Piwat Company Limited, stated that their strategic partnership with Huawei has been ongoing since 2020. They have adopted Huawei Cloud to enhance operational efficiency in Retail Omnichannel, later developing the ONESIAM SuperApp, which seamlessly connects online and offline experiences. This has been a key driver in transforming the retail industry while creating value for customers, partners, and the overall ecosystem. Concurrently, they have expanded their Global Partner Ecosystem and offered benefits tailored to modern tourists.
By 2026, Siam Piwat aims to build on this collaboration by developing solutions on the ONESIAM Quick App and integrating with Wearables, Skytone, and other technologies to increase engagement with tourists worldwide. They plan to elevate experiences through Huawei's innovations to attract high-quality tourists and support sustainable economic growth.
Rachel Zhou, Director of HUAWEI Consumer Cloud Service APAC, said that the advanced cooperation between Huawei and Siam Piwat meaningfully combines a world-class retail destination with future technology to create outstanding value for Chinese tourists visiting Thailand.
This also extends to tourists from around the world. The seamless integration of the ONESIAM Global Visitor Card within HarmonyOS via Quick App allows precise engagement with travelers at every stage of their journey, from pre-trip research and planning to their experiences at the destination.
It offers personalized membership benefits and enhances overall shopping and lifestyle experiences by connecting Huawei Wearables with the ONESIAM Global Visitor Card. This enables international visitors at Siam Paragon and ICONSIAM to access exclusive benefits immediately, making every shopping moment more advanced and rewarding.
At the same time, Huawei remains committed to supporting Siam Piwat in delivering happiness, convenience, and world-class services to all international tourists choosing Thailand as their destination. The launch of the ONESIAM Global Visitor Card on Huawei Wearables elevates tourist experiences to seamless convenience via Quick Apps, compatible across iOS, Android, and HarmonyOS.
Key features cater to modern travelers’ lifestyles, including one-tap membership registration, e-coupons, and in-mall service recommendations. They also utilize data-driven insights to design and customize experiences at every touchpoint, providing precise and premium service in every interaction.
Regarding technological infrastructure, Huawei Cloud has been implemented to develop applications supporting omnichannel operations, seamlessly connecting online and offline channels to improve service and management efficiency.
Siam Piwat is the first and only Thai retailer to connect the ONESIAM Global Visitor Card with Huawei’s HarmonyOS in 2025, granting access to over 400 million devices in China. This enhances O2O experiences and offers exclusive benefits covering all stages of travel comprehensively.
Additionally, they are advancing with Huawei’s innovations to further enhance experiences while expanding the ecosystem by linking over 150 leading partners across airlines, hotels, tourism, transportation, health, and food sectors.
Moreover, they launched the HUAWEI Experience Store flagship on the 3rd floor of Siam Paragon on 25 March 2026, the first in Thailand and the APAC region. Designed as a one-stop service center, it offers comprehensive Huawei customer services including sales, product trials, and after-sales support in one location.
The partnership with Huawei is a key driver of Siam Piwat’s growth in 2026, clearly reflected in the recent Chinese New Year festival results, where Huawei became the channel generating the highest number of ONESIAM Global Visitor Card registrations.
Meanwhile, pre-trip communication campaigns boosted registrations by over 400% in February 2026 compared to the previous year, underscoring the potential and influence of this global technology platform.
Developing New Retail Leaders TOPS, a Central Retail subsidiary, has partnered with the Faculty of Hospitality at Suan Dusit University to launch the TOPS Leadership Internship Program. This curriculum offers undergraduate students real-world experience in modern retail business while enhancing skills in management, consumer understanding, and branch operations — the core of contemporary retail. This collaboration between education and business sectors aims to develop Thai talent into future retail leaders, reinforcing TOPS’ role as a leading food retail business committed to quality employment and sustainable career development.