This year's return of AssetWise reflects the partner's role not just in sponsorship but in elevating Marketing Oops! Summit into a platform that connects marketers, businesses, and technology to create real impact.
This year marks the "biggest overhaul" of the event, shifting from a trend-focused stage to one emphasizing real execution, addressing marketers’ challenges beyond access to AI, Data, or Technology, but dealing with a world where "marketing is harder" amid smaller teams, budget pressures, and Agentic AI transforming organizational workflows.
Marketing Oops! Summit 2026, themed “Intelligence in Action: Bolder, Bigger and Beyond,” will take place on 11 June 2026 at the Queen Sirikit National Convention Center (QSNCC). This year’s event is redesigned as an Experience Platform where attendees will witness AI Growth System in action across Creative, Performance, New Trends, and Consumer perspectives, aligning with 2026 organizational challenges where competition is not about who has the tools but who can use them effectively.
Natida Ratthanawut, founder of Marketing Oops! and organizer of Marketing Oops! Summit, explained this year’s purpose, saying that today every organization has access to AI and tools alike, but in 2026 the difference lies in who can truly turn these into ‘Action.’ Marketing Oops! Summit is designed so every session offers not just insight but immediately applicable execution, helping marketers upgrade and keep pace with changes in modern marketing and Agentic AI.
Paneeta Malaivong, Chief Operating Officer of AssetWise Public Company Limited, spoke about the collaboration with Marketing Oops!, saying AssetWise is honored to be the Title Sponsor of Marketing Oops! Summit 2026 for the second consecutive year. They believe the event is not just a platform for exchanging knowledge and new insights but an important space that helps businesses and marketers turn ‘Intelligence’ into real ‘Action.’ In an era of rapid disruption, this partnership aligns with AssetWise’s vision as a real estate brand committed not only to building residences but to enhancing Quality of Life through experiences and values that meet evolving lifestyles and modern business demands.
A key highlight this year is Canva choosing Marketing Oops! Summit as its first stage in Thailand, preparing to deliver two sessions combining knowledge and experience in a single event.
1. The Canva Generation (Main Stage) - This session reflects a paradigm shift in marketing as Gen Z and AI redefine productivity and workflows across organizations, transforming from a “creative team” approach to “the whole organization creates.”
2. Creative at Scale: Watch AI Build a Campaign (Live Execution Theater) From insight to real-time execution, Canva will do a live demo on stage, showing AI building a campaign from ideation and asset creation to deployment. This rare moment reveals how AI is compressing marketing workflows from days to minutes.
Having two Canva sessions on different stages not only highlights their presence but reflects that "the future of marketing lies not just in thinking or doing, but in connecting the two."
Another unique highlight is the live debate from the popular show “Talk Without Dispute,” under the topic “AI vs Human: A world where anyone can excel with AI — Opportunity or the End of Skill?” This session serves as entertainment and a core industry conversation, featuring debaters deeply using AI and those who believe in human judgment and experience. The issues discussed go beyond basic questions to real organizational decisions, offering no single answer but encouraging the audience to decide for themselves.
Besides the two main highlights, this year’s event is designed around four key dimensions:
Experience Theater (New Format): Live demos, real cases, deep dives — not just listening but actually "seeing real work."
AI LIVE Playground: An area to experiment with AI in real business contexts, from AI Commerce to AI Content to AI-driven Customer Experience.
Physical AI (Exclusive Session): One of CES 2026’s major themes, showcasing AI not only in software but embedded in the physical world.
MOS Black Night (First Time Ever): The event’s first After Party, where networking happens not on panels but through genuine conversations, featuring live performances by “Krungthep Ratri,” a Gen Z artist currently viral on TikTok.
In 2025, Marketing Oops! Summit attracted over 2,400 attendees, featuring more than 90 speakers and 60 brands, reflecting its role as a platform where leaders set directions rather than just follow trends.
Early Bird 1,999 THB (until 31 May 2026)
Regular price 3,900 THB (until 11 June 2026)
11 June 2026 at Queen Sirikit National Convention Center
Every ticket includes:
✔ Free Workshop: Claude Co-work
✔ Free Workshop: AI Search for Brand
✔ Access to replay for 3 months
Group Discount: Buy 5–9 tickets, get 10% off | Buy 10 or more tickets, get 15% off
Purchase tickets at https://bit.ly/MOSummit2026-EarlyBird
Corporate ticket purchases available herehttps://marketingoops.com/marketingoopssummit2026/quotation/
️ More detailshttps://marketingoops.com/marketingoopssummit2026/
Marketing Oops! Summit 2026 is open to partners and sponsors to join a platform connecting over 2,000 organizational leaders, marketers, and technology experts.
This event is not just about visibility but a space where brands can turn “Intelligence” into “Strategic Advantage” and gain competitive edge in the real business world.