Mr. Yuttachai Jaranajit, Chief Executive Officer of Onyx Hospitality Group, stated that the EQ Phuket project marks an important step in the group’s strategy to expand its portfolio of luxury resorts. We clearly see the long-term potential of the Phuket market and are confident that collaborating with strong partners in development and finance will help drive the project’s success as planned, while creating lasting value for stakeholders.
Furthermore, EQ Phuket is not just a new luxury hotel in Phuket province; it is a strategic project reflecting Onyx Hospitality Group’s growth direction to strengthen its portfolio in the region’s upscale resort segment. The project is expected to open in the second quarter of 2028 and will play a key role in driving the group’s long-term growth.
Mr. Donald Lim, Chief Executive Officer of Equatorial Group, said, “We are very pleased to jointly develop this important project, marking another significant milestone in bringing the EQ brand to world-class travel destinations. Looking back to 2019, the launch of the first EQ hotel in Kuala Lumpur made a notable impact on the tourism and hospitality industry and quickly became one of the city’s key landmarks as the boutique luxury EQ brand.
It stands out by blending elegance with contemporary design, along with warm and meticulous service in every detail, receiving excellent feedback from travelers worldwide as well as international recognition, as evidenced by ranking 22nd in Travel + Leisure magazine’s Top 100 Hotels in the World in 2025.
“We are honored to collaborate with Onyx Hospitality Group to introduce the EQ brand to Thailand and are ready to deliver outstanding, memorable stays that reflect the brand’s identity to travelers from around the globe.”
Meanwhile, Mr. Shih Jiing-Fuh, Chief Executive Officer and Managing Director of Land and Houses Bank Public Company Limited (LH Bank), added that the bank supports a 1.8 billion baht loan for developing the EQ Phuket luxury hotel on Kata Beach, Phuket. The project includes many facilities. The bank views Phuket as a key global tourist destination, and this project will help enhance Thailand’s tourism market potential.
The EQ Phuket project is located on approximately 32 rai (about 12.5 acres) on the northern part of Kata Beach, Phuket. It will consist of about 170 keys, including 11 pool villas, 27 suites, and 132 standard rooms, along with luxury amenities such as an all-day dining restaurant, pool bar, two swimming pools, kids club, spa, fitness center, and large event space. The beachfront area is planned to be developed into a beach club and sports & lifestyle hub to provide a comprehensive luxury relaxation experience.
Creating happiness through art Dr. Chaiwat Wibulswasdi, former Governor of the Bank of Thailand and director of the Happy Life project, led Mr. Chatisiri Sophonpanich, President and CEO, Mr. Kobsak Putrakul, Deputy Managing Director, Ms. Ratchanee Nopmuang, Advisor, and Ms. Pojanee Kongkhalai, Assistant Managing Director of Bangkok Bank Public Company Limited.
They were joined by Mr. Santi Viriyarungsarit, Chairman, Ms. Pakkanee Viriyarungsarit, and Ms. Parita Viriyarungsarit, executive directors of Media Associated Co., Ltd., visiting the Happy Life 2026 exhibition booth by the Finance and Banking sector and Bangkok Bank under the concept of enhancing happiness through art, music, and books. This is the second time the exhibition has been held at Money Expo 2026 Bangkok, blending art with financial activities harmoniously. Bangkok Bank, as a thoughtful partner and community friend, supports this exhibition booth to promote mental well-being alongside sustainable financial investment, aligning with the bank’s mission to create stability and prosperity for customers in all dimensions.
Central Khon Kaen Campus Central Pattana Public Company Limited, Thailand’s leading sustainable real estate developer, is elevating Khon Kaen to a high-potential future city and preparing a grand opening for Central Khon Kaen Campus, the 45th shopping center by Central Pattana and the second in Khon Kaen province. It is a model shopping center driven by young minds under the concept “Happiness to Khon Kaen.”
Developed with a master plan covering more than 30 rai (about 12 acres) and a total gross building area of 62,000 square meters, it includes a shopping center housing 200 popular brands, the Northeast’s first Super Premium condominium ‘PHYLL KHONKAEN’ and GO! Hotel, the region’s first indoor garden, co-working space, and pet-friendly zone. Seamlessly connected, Central Khon Kaen Campus is set to open on 20 May 2026 with a grand celebration featuring famous artists and abundant entertainment.