Mr. Yutthachai Chornachit, Chief Executive Officer of Onyx Hospitality Group, said that over more than six decades, the group has accumulated experience and expertise, growing from managing a single hotel in Thailand to expanding regionally, earning continuous trust from partners and customers.
This growth is founded on strong Thai roots combined with a global perspective and a regional market focus, which have been key drivers of the group's business development.
On the occasion of its 60th anniversary, the group sees this milestone not only as a reflection of past success but as the start of future growth, with continued regional expansion, brand enhancement, and long-term value creation for partners, investors, and customers, alongside balanced and sustainable organizational development and contributing to raising Thai hospitality standards in the long term.
Onyx Hospitality Group continues to expand across the Asia-Pacific region under its vision to be The Best Medium-sized Hospitality Management Company in Asia-Pacific. In 2026, the company plans to launch new projects including:
Shama Sukhumvit 101 Bangkok, Shama Medini, and Y Hotel Nanshan Shenzhen Inspired by OZO, reflecting expansion into serviced apartments and lifestyle hotels in key regional economic cities.
The company also plans ongoing future developments such as Shama Rayong, EQ Phuket, Shama Hub Ladprao Bangkok, Shama North Pattaya, and luxury projects like Amari Resort & Villas Samui, as well as a major renovation of Amari Phuket to enhance asset potential and guest experience.
The company aims to grow its portfolio from 49 properties to over 75 by 2030, focusing on quality growth through long-term partnerships and tailoring business models to suit each market.
Beyond regional expansion, Onyx Group drives growth through efficient asset management and investments, with ONYXRT as a key growth engine supported by low interest rates, recovering investor confidence, and the return of over 35 million international tourists.
In 2026, the company expects its Core Assets, including Amari Bangkok, OZO Samui, and OZO Phuket, to add value to its investment portfolio, targeting a combined value exceeding 4 billion baht and elevating the brand group to reinforce clear identity and positioning.
On its 60th anniversary, Onyx Hospitality Group is advancing brand elevation through a long-term plan under the ONYX Universe concept—a corporate strategy framework developed to support future growth across all business dimensions.
This includes developing personnel capabilities, technology, sustainability, brand strength, marketing and revenue efficiency, customer relations, food and beverage businesses, and asset management to generate long-term returns.
This approach forms a foundation to enhance regional competitiveness and effectively meet the diverse needs of travelers and residents sustainably. Onyx has also developed and repositioned its four main brands to clarify differentiation and better align with current market demands as follows.
Amari has refined its upper-upscale brand positioning by emphasizing warm Thai hospitality, local insights, and distinctive destination characteristics more clearly.
OZO, an upper-midscale lifestyle hotel brand, has upgraded its services to meet the needs of modern travelers seeking smooth stays with complete essential amenities and enhanced comfort.
Shama, a serviced apartment brand, aims to create living experiences under the Joy of Living concept by fostering vibrant communities and delivering thoughtfully designed residences that combine convenience, quality, and meaningful lifestyles for both short- and long-term stays.
Oriental Residence has been elevated to express a refined definition of luxury, reflecting understated elegance with privacy at its core, and meticulous, bespoke service attention. This brand elevation reflects Onyx Hospitality Group’s approach to creating clear differentiation to support future growth and expansion.
Brand Ambassador Launch TCP Group is refreshing its premium vitamin drink brand Hi x DHC, targeting Gen Z consumers who seek more than health care but readiness for everyday life. The campaign emphasizes premium vitamins from Japan's DHC, connecting with young lifestyles to create a comprehensive brand experience.
The campaign links online and offline channels to integrate Hi into every moment—whether studying, working, or relaxing—with the “Hi Ready to Fight Every Day” campaign, designed for ongoing consumer engagement throughout the year. It also introduces brand ambassador PERSES, representing youth who live fresh, confident lives ready for every opportunity.
Making History on the Global Stage Berli Jucker Public Company Limited (BJC) reaffirmed its status as a global leader in sustainability by ranking first worldwide in the Food & Staples Retailing industry group by S&P Global for the fourth consecutive year. It also ranked in the top 1% of global organizations with the highest sustainability performance and was included in the Sustainability Yearbook for the sixth year, demonstrating outstanding ESG business practices internationally.