Ms. Wipawadee Onsaard, Managing Director of Thonglor Dental Hospital Company Limited, the operator of TDH Dental, stated that competition in the dental industry today goes beyond treatment quality to the trust customers have in the brand. For over 20 years, TDH Dental has continuously enhanced treatment standards through specialized dental teams, digital technology, and professional services, building a customer base that grows significantly through word of mouth, accounting for 60-70% of their clients.
This trust is especially strong among businesspeople, celebrities, and influencers who rely on TDH Dental’s services and share positive experiences online, making the clinic a talk of the town among health and beauty enthusiasts.
“TDH Dental does not aim to be merely a dental clinic; we strive to be a brand that people trust over the long term, under the concept ‘20 Years of Trusted Smiles.’”
One key factor contributing to TDH Dental’s credibility is its ongoing investment in digital dental technologies, including:
- Fully Digital Dentistry systems
- iTero Element 5D intraoral scanners
- Personalized smile analysis technology
- Aesthetic Norms techniques for designing smiles that suit individual facial structures
Additionally, the clinic has achieved ISO 9001:2015 certification, reflecting international standards in management and service quality.
Currently, TDH Dental offers general dentistry, specialized dental services, and cosmetic dentistry, supported by over 100 permanent dentists and more than 200 visiting specialists, covering all dental fields. The professional team emphasizes a service-minded approach to enhance customer experience at every touchpoint.
TDH Dental is also among the most popular Invisalign clear aligner providers in Thailand, distinguished by its digital treatment planning and proprietary techniques that allow patients to preview the expected results—including smiles, tooth alignment, and facial aesthetics—before starting treatment.
Invisalign clear aligners suit the lifestyles of younger generations, business professionals, and those attentive to their image, as they are removable, transparent, and more convenient for daily life than traditional braces.
Due to this success, TDH Dental received the Invisalign Red Diamond Provider award, ranking first in Thailand and positioning it as a leading clear aligner provider in the ASEAN region.
Ms. Wipawadee views the Thai dental market as having high growth potential, especially in aesthetic dentistry, which is gaining steady popularity. Market data shows the Thai dental clinic industry was valued at approximately 240 billion baht in 2022 and is projected to exceed 350 billion baht by 2026.
Meanwhile, new-generation consumers increasingly prioritize their smiles as part of their personality, driving rapid growth in services such as clear aligners, teeth whitening, and veneers.
Currently, TDH Dental operates 10 branches in Thailand and one in Vientiane, Laos. It plans to open new branches in strategic locations like Phuket, Siam, and Bangna to serve Thai and foreign customers, as well as the growing dental tourism segment, aiming for revenues of 450-500 million baht in 2026, a 20% increase from 2025.
“Over the past 20 years, TDH Dental has believed that attentive treatment, a quality dental team, and the customer experience are the core to building a sustainably growing brand, under the concept ‘WE MAKE PRECIOUS SMILES LIKE A DIAMOND.’”