Mr. Suthisan Chirathivat, Chief Executive Officer of Central Retail Corporation Public Company Limited (CRC), revealed that despite ongoing global economic pressures from geopolitical tensions and energy challenges, consumer purchasing power in key markets remains strong. The company continues to implement its “New Heights, Next Growth” strategy, focusing on expanding branches, refurbishing stores, and adding new brands to better meet consumer needs.
In the first quarter of 2026, CRC achieved a new record with total revenue of 66.514 billion baht, up 1.4% from the same period last year. Net profit from ongoing operations reached 2.888 billion baht, growing 12.5%, marking the highest first-quarter profit since the company's founding. This success results from business portfolio adjustments and continuous market expansion in Thailand and Vietnam.
A key strategy involves entering the lifestyle and premium product markets by securing the master franchise rights for the South Korean brand No Brand and acquiring shares in JD Sports Thailand. This strengthens CRC’s sports fashion portfolio and helps expand its customer base into new segments.
Mr. Panet Mahakkanurak, Chief Financial Officer of CRC, stated that beyond business growth, Central Retail places great importance on prudent and flexible financial management, optimizing investment allocation. The company continuously monitors, assesses risks, and adjusts strategies closely to stay ahead of developments, maintaining a strong financial position and delivering stable returns to shareholders.