Assistant Professor Dr. Anucha Teerakanont, Director of the Office of the Crafts Promotion, revealed that SACIT currently plays a key role in comprehensively driving Thai handicrafts, from developing and restoring local raw material sources to improving production processes and design.
They systematically incorporate innovation and creativity to meet practical use and environmental friendliness, while building buyer confidence and expanding commercial opportunities in both domestic and international markets, enabling Thai handicrafts to compete globally.
Crafts Bangkok is another important annual event organized by SACIT to reflect its multidimensional role. It serves as a platform showcasing the power of Thai wisdom through contemporary Thai handicrafts that connect cultural stories, lifestyles, and the creativity of artisans nationwide, elevating Thai crafts to keep pace with the modern global context.
It offers artisans and members the chance to demonstrate their potential and convey Thai identity through works blending traditional knowledge with contemporary design, meeting current lifestyle, functional, and market demands.
Moreover, Crafts Bangkok is a creative economic opportunity space that generates income, stimulates the market, and expands business networks for Thai handicraft producers from community levels to new generations, pushing Thai crafts to compete internationally.
It also plays a vital role in inspiring and instilling the value of Thai handicrafts within society and younger generations through activities, exhibitions, and creative experiences that allow visitors to intimately appreciate the charm of Thai handicrafts, fostering preservation, development, and transmission of Thai wisdom heritage for the future.
This year, Crafts Bangkok 2026 is held under the concept The Craft Journey, portraying the journey of Thai handicrafts from raw material origins and local wisdom through artisan craftsmanship to development into valuable products with stories connected to both domestic and international markets. Visitors will experience and learn alongside Thai handicrafts.
SACIT invites everyone to embark on the world of Thai handicrafts at Crafts Bangkok 2026 to experience the charm of wisdom through creative Thai handicrafts by artisans nationwide and to support Thai craftsmanship from 3 to 7 June 2026, 10:00 to 21:00, at Hall 5, LG Floor, Queen Sirikit National Convention Center. For more information, call 1289.
BJC Launches FACETEM Berli Jucker Public Company Limited (BJC) continues expanding its Health & Wellness business by becoming the exclusive importer and distributor of FACETEM, a beauty innovation from South Korea, in Thailand. This reflects BJC's role in selecting global innovations for the Thai market alongside promoting academic knowledge to support proper product use and maximize benefits under expert medical supervision.
This launch demonstrates BJC's approach, emphasizing not only introducing new products and innovations but also fostering correct understanding of skincare and medical beauty technology through knowledge exchange with industry experts to elevate long-term consumer care standards.
Gentle on the Planet Sahapat Company Limited (SPC), distributor of Mont Fleur, 100% natural mineral water sourced from natural underground springs, continues promoting balanced environmental care by serving as a main sponsor for the launch of TRÈS CHÉRIE, the latest collection from fashion brand POEM x CHERRY KHEMUPSORN, which expresses contemporary beauty through a fashion perspective that is delicately gentle on the environment.