True North Aussie Beef, a premium beef brand from Australia by Stanbroke, partnered with Udomsupply to host the grand event True North Presents: Black Onyx at the Magnolia Ballroom, Waldorf Astoria Bangkok, reinforcing the strength of Thailand's super-premium beef market while presenting Black Onyx, 100% pure Black Angus beef internationally acclaimed.
The event was a collaboration between Stanbroke, a major Australian beef producer, and Udomsupply Imex Co., Ltd., the exclusive importer and distributor in Thailand. It reflected ongoing success since the brand's launch last year and the growth of Thailand's HORECA market, which increasingly values quality and ingredient origins.
At the event, honored guests from the hotel, restaurant, and premium food industries experienced the Black Onyx Culinary Journey, sharing the story of this quality beef from farm to table through the Forever North of Ordinary concept, highlighting the brand's superior standards.
Black Onyx is a key highlight of True North, distinguished by its selection of 100% pure Black Angus cattle raised in the rich environment of New South Wales, Australia, and fed a signature grain-fed program for at least 230 days.
This process develops fine, balanced marbling to deliver an exceptionally tender texture with intense, deep, and unique flavor, free from hormones, and under Stanbroke's comprehensive quality control throughout production.
The evening also featured top executives, including Ms. Salina Poombaitong, Managing Director of Udomsupply Imex Co., Ltd., and representatives from Stanbroke Australia, Mr. James Goodenough and Mr. Ricardo Rodrigues-Farinha, who shared insights and expertise on the global premium beef market.
/ LOOKS Beauty Store: Tops, the food group under Central Retail, invites beauty enthusiasts to explore the world of Beauty & Wellness with the launch of the new-look LOOKS Beauty Store under the concept "Everything Beauty at LOOKS". Located at Robinson Lifestyle Srisamarn, the over 200-square-meter store highlights a Solution Bar offering personalized product selections and close advice from LOOKS Beauty Specialists, helping customers find suitable items and routines while featuring over 5,000 Beauty & Wellness products from around the world.
The store covers skincare, makeup, haircare, and wellness products, including over 500 exclusive "Only at LOOKS" items, as well as co-creation products with global partners. It aims to provide new choices that precisely meet consumer needs and align with modern beauty lifestyles, aspiring to become a full-fledged New Beauty & Wellness Destination.
Adding Color to Dreams for Children Mr. Nontawit Chueatalee, Human Resources Business Partner Manager, and Mr. Surachet Intapong, Acting Senior Branch Manager in Nakhon Pathom of Viriyah Insurance Public Company Limited, jointly launched the "Volunteer to Add Color and Fulfill Dreams for Children" activity. They led Viriyah volunteers in improving the landscape of Wat Thung Phichai School (Phrom Wisut Anusorn) together with Ban Din Thai volunteers under the Rural Reconstruction Foundation of Thailand, Royal Patronage.
This initiative aims to enhance a learning environment conducive to student development, promote public awareness among organization personnel, and build a sustainable community volunteer network. The event was warmly welcomed by Ms. Supapicha Nasa-an, Director of Wat Thung Phichai School (Phrom Wisut Anusorn) at the school in Huai Phra Subdistrict, Don Tum District, Nakhon Pathom Province.