Ms. Siriwan Taweepruengudom, Managing Director of Lucky Union Foods Company Limited (LUF), said that from the industry perspective, the company assesses that the processed seafood market is expected to grow over the next 3-5 years, especially in products that meet demands for convenience, safety, and high quality.
However, the key challenges remain intense competition and rapidly changing consumer behavior, requiring businesses to accelerate product development and continuously create differentiation.
For this year's participation at THAIFEX – Anuga Asia, LUF positions itself beyond just an exhibitor, elevating to a platform that connects business partners by focusing on networking with domestic and international partners, including business matching to expand new customer bases in Asia and potential global markets, reflecting the company's growth vision beyond the domestic market.
A key strategy is brand repositioning to become The Surimi Seafood Leader, emphasizing processed seafood products made from surimi, communicated through the concept The Future Wave of Surimi Seafood, reflecting innovation, quality, and meeting the lifestyle needs of modern consumers. This shift marks a transition from being a manufacturer to becoming a brand owner with greater market influence.
Simultaneously, the company continues investing in new machinery and production technology to enhance production capacity, elevate product quality standards, and support future innovative product development, aligning with the growth trend of ready-to-eat and ready-to-cook foods that are continuously expanding.
Regarding products, LUF is expanding its portfolio to respond to changing consumer behavior, especially among urban consumers seeking convenience. At the event, the company presented a variety of new products such as fish meat buns filled with cheese, Singapore-style fish balls, and rugby fish balls.
They also expanded the Kani Family surimi product line, including the value-packed Japanese-style crab sticks called "Crab Finns" with 44 sticks per pack, along with other items covering ready-to-cook and ready-to-eat segments, demonstrating a growth strategy targeting both general consumers (B2C) and business operators (B2B) comprehensively.
"We are ready to fully implement our market penetration strategy in 2026 by using THAIFEX – Anuga Asia as a key starting point to expand business opportunities internationally. We aim to push total revenue to 4 billion baht from both domestic and international markets amid increasingly intense competition in the processed food industry," she said.
/Pride Month/ Central Pattana Public Company Limited, operator of Central shopping centers nationwide, reaffirms its role as The Pioneer of Equality by driving Pride Month for the seventh consecutive year. In partnership with government and private sectors, they announced the grand Thailand’s Pride Celebration 2026 “Pride For All” to celebrate Pride Month and equality under the theme 'We Are Many,' which opens space for acceptance of diversity in opinions, gender identities, appearances, and individuality, featuring exclusive activities throughout June.
Leading with the Pride Parade celebrating diversity across nine locations: Central Phuket, Pattaya, Marina Outlet, Korat, Chiang Rai, Khon Kaen, Udon, Nakhon Sawan, and Nakhon Si Thammarat. They also promote the Rainbow Economy to boost the economy and tourism in Q2, attracting tourists worldwide and underscoring Thailand’s capability to host World Pride 2026.
/Thai Products to Global Markets/ Sahapatthana Pibul Public Company Limited (SPC), a leading distributor of consumer goods in Thailand, participated in THAIFEX – Anuga Asia 2026 at IMPACT Muang Thong Thani, presenting food and beverage products such as iMee instant noodles, known for flavor and convenience catering to new consumers; BSC SOY soy milk as a healthy choice for health-conscious consumers.
Other beverages include MAXI lifestyle drinks that refresh and Mont Fleur, 100% natural mineral water. Additionally, SPC launched a new product: canned fish featuring three varieties of large sardines in rich tomato sauce, offering not only great taste but also high calcium, lycopene, and omega 3-6-9.
A key highlight is Business Matching to expand business opportunities with partners domestically and internationally. Interested parties and business partners can visit and negotiate at the SAHA PATHANAPIBUL PLC. booth number 12-UU27 in the Fine Food Zone, Hall 12 at IMPACT Muang Thong Thani Exhibition and Convention Center until 30 May 2026. On 30 May 2026, there will also be ready-to-eat products and seasoning powders from the popular Mum Zab brand available for sale at special prices at the booth.