Thairath Online
Thairath Online

Marketing Roundup: COSMOPROF CBE ASEAN 2026 Opens Beauty Business Doors to ASEAN Market

Marketing & trends27 May 2026 19:00 GMT+7

Share

Marketing Roundup: COSMOPROF CBE ASEAN 2026 Opens Beauty Business Doors to ASEAN Market

Mr. Sanchai Numbunnam, General Manager of Informa Markets Thailand, said Cosmoprof CBE ASEAN 2026 continues to advance as an international business platform for beauty industry entrepreneurs including brands, manufacturers, importers, distributors, retailers, and business owners seeking to expand opportunities in Thailand, ASEAN, and the Asia-Pacific region.

For 2026, over 700 exhibitors are expected, an 8% increase from last year, with 48% of exhibition space allocated to Thai businesses and 52% to international participants. The exhibition area is divided between Cosmoprof at 47% and Cosmopack at 53% of the total space.

This reflects Thailand's potential as both a key manufacturing base and a large consumer market in the region. Additionally, over 25,000 visitors are anticipated, including more than 550 high-quality hosted buyers from ASEAN, Asia-Pacific, and Europe, representing a more than 20% increase from the previous year.


The event will feature five international pavilions representing countries and regions: Italy, Taiwan, South Korea, China, and Thailand. This allows buyers and entrepreneurs to experience innovations, trends, and beauty products from around the world comprehensively, reinforcing the event's role as the gateway to the Southeast Asian market.

A key highlight for global brands and manufacturers this year is Italy being designated as the Country of Honour. The Italian Country Pavilion will host over 20 leading Italian companies, supported by the Italian Trade Agency (ITA) and Cosmetica Italia, showcasing the renowned quality, creativity, and innovation of Italy's globally recognized beauty industry.

Cosmoprof CBE ASEAN 2026 will take place from 24 to 26 June 2026 at the Queen Sirikit National Convention Center. The event welcomes entrepreneurs, investors, and beauty industry experts worldwide to explore opportunities, network, and shape the future of the beauty industry in the ASEAN region together.


PEACE FOR ALL Uniqlo, a global apparel brand, donates profits from sales of its Peace T-shirts under the PEACE FOR ALL project to support career development for youth affected by inequality in Thailand. This is done through collaboration with Save the Children Thailand under the ACHIEVE project, empowering youth towards sustainability and preparing young people in the Khlong Toei community to enter the workforce or pursue independent careers in the future.

One of the main goals of the project is to inspire career development. Uniqlo, together with 32 staff members from the Uniqlo Terminal 21 Asok store and Save the Children, shared real work experiences with 28 participating youths in the program.


Securing Asian Games 2026 Broadcasting Rights AIS reaffirms its leadership in digital content and sports in Thailand by announcing that AIS PLAY has officially secured the rights as the Official Broadcaster for the 20th Asian Games Aichi–Nagoya 2026 and the 5th Asian Para Games Aichi–Nagoya 2026. The events will be streamed on OTT online and IPTV platforms, bringing Thai audiences close to the action from Japan and enabling them to support Thai athletes live.

AIS will deliver all key moments in Full HD quality with Thai commentary, covering live broadcasts, highlights, and replays. Fans can watch anytime, anywhere, on a single app supporting all devices, meeting the needs of modern streaming audiences. This demonstrates the platform's world-class standards and its role as Thailand's comprehensive hub for sports content.