Dr. Vasana Intasaeng, founder of BioActive Plus Co., Ltd., said that according to McKinsey & Company's Future of Wellness report, the global wellness market is valued at over 2 trillion U.S. dollars, while a report from the Global Wellness Institute (GWI) identifies Thailand as one of the fastest-growing wellness markets worldwide.
The total market value reaches 1.4 trillion baht, reflecting consumer trends prioritizing preventive health, quality of life, and long-term well-being. BioActive+ has therefore expanded its portfolio from concentrated liquid beauty products to building a wellness ecosystem, reinforcing its role from a health product specialist to becoming an integral part of holistic health lifestyle.
"For us, BioActive+ is not just a supplement brand but wants to be part of people’s lives and lifestyles. We believe that health care today goes beyond the physical body to include lifestyle, emotions, community, and overall quality of life. Our first anniversary in Thailand is not just a celebration of growth but a declaration that BioActive+ is moving fully toward becoming a leader in Wellness Lifestyle," Dr. Vasana said.
Dr. Vasana added that in terms of distribution and marketing channels, BioActive+ has broken out from its online brand origins to scale the business through a full Omni-channel strategy. Currently, the brand's products are available both online via leading e-commerce platforms.
and offline through health and beauty stores, as well as leading retail, modern trade, and convenience stores such as 7-Eleven and EVEANDBOY, totaling over 15,000 outlets nationwide. This creates an advantage in convenient consumer access across all touchpoints, supporting the brand's long-term growth.
To reinforce its lifestyle brand image, BioActive+ celebrated its first anniversary by transforming The River Park at ICONSIAM into the world of BioActive+ City: Where Better Living Begins, offering an immersive wellness lifestyle experience and featuring renowned presenters and artists to enliven the event.
At the same time, it launched BIVE+ Club (Beyond Wellness Community), a community for the new generation combining wellness, beauty, and sport through ongoing activities such as City Run, Wellness Workshops, and Recovery Experiences to build brand loyalty and engage consumers as part of the brand's ecosystem long-term.
Additionally, BioActive+ is expanding its brand role to create positive social impact through the CSR & Wellness for Society concept with the Got it Empty! campaign. Customers can exchange empty tubes from consuming concentrated liquid products for merchandise, aiming to extend opportunities for good health to a wider audience, believing that good health should be accessible to all, not just certain groups.
. Large Awards Krungsri Bank, led by Ms. Saisunee Hanpratuengsin, Head of IT and Digital Business Support Group, and Ms. Duangkamol Limpwongthip, Chief Officer of SME Business Customer, won four awards for innovation and customer experience enhancement at the international Digital CX Awards 2026 organized by The Digital Banker, a platform recognizing excellence in digital banking. This success stems from two solutions transforming SME loan services in Thailand:
the Revolving Short-term Loan service via Krungsri Biz Online and the SME Digital Lending service through the Krungsri app, which improve SME loan processes to be convenient, fast, transparent, and fully meet customers' needs in the digital era.
. Global Wellbeing Company Mr. Ekarin Pinit, CEO of Malee Group Public Company Limited (MALEE), a producer and distributor of health beverages, and Dr. Supakiat Kambuthong, Managing Director of Malee Applied Sciences (MAS) under Malee Group, showcased their success at THAIFEX-ANUGA ASIA 2026, the largest food and beverage trade fair in Asia. Their presentation focused on four main pillars: brand strength, innovation, technology, and international production standards.
Under the mission to create healthier choices and happier living through innovation inspired by nature, they emphasized their role in driving the health food and beverage industry from Thailand onto the global stage.