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Inside Marketing: Aestheta Transforms Wellness Marketing into the Era of Authenticity & Community

Marketing & trends03 Jun 2026 16:30 GMT+7

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Inside Marketing: Aestheta Transforms Wellness Marketing into the Era of Authenticity & Community

Mr. Marupong Kijkasikorn, Managing Director of Aestheta Co., Ltd., stated that the direction of the new wellness market is becoming clearer. Therefore, Aestheta's goal moving forward is to commit to helping consumers deeply understand and adjust their health care behaviors so that customers can enjoy meaningful, fun, and relaxing moments simultaneously, creating a lifestyle that can be practically applied daily.

Recently, on the occasion of its 3rd anniversary at the MONTIEN X MI THAILAND 2026 PRESENTS ACTIFF FASHIONFEST 2026, where we have been the main sponsor for three consecutive years, Aestheta launched the Overall Wellness campaign alongside the MI Thailand platform. We believe that Aestheta’s approach to health care is not just about short-term preparation or physical fitness for competitions but aims to transform everyone’s lifestyle to promote sustainable internal health and strength.


Furthermore, Aestheta focuses on the Longevity Lifestyle at MI Thailand, overseeing all aspects of physical and mental health together with Aestheta’s health programs. This approach allows individuals to see tangible changes in their bodies. When the inside is well, energy is positive, freshness and glow naturally radiate, reflecting through clear thinking, fluid wit, bright eyes, and improvements in facial and body skin across all areas.

"The Overall Wellness campaign in collaboration with MI Thailand is not solely about driving sales; our ultimate goal is to build a community of health enthusiasts and turn clients, including the men on this stage, into superfans who are eager to share this knowledge and positive energy with others. Together, we aim to create a society where everyone proactively cares for their health sustainably—what we call Ageless Living."


. Mr. Thanawut Thawornpram, Mayor of Pak Phun Municipality, Nakhon Si Thammarat Province, received 150 youth helmets "Chalotte and Friends" from Viriyah Insurance Public Company Limited. The helmets were presented by Ms. Saowakon Wongkongsang, Operations Manager for Region 5 (Southern Branch), together with Mr. Surasit Silpongam, Manager of the No-Drunk Foundation, during the opening ceremony of the "100% Helmet Wearing Early Childhood Development Center Project."

These youth helmets will be distributed to preschool students at early childhood development centers and schools under Pak Phun Municipality to be worn daily. This initiative aims to ensure the safety and quality of life for young people as they grow, while educating children, parents, and the community about the importance of wearing helmets every time before traveling. The handover took place at the Pak Phun Municipality meeting room, Mueang District, Nakhon Si Thammarat Province.


Export Flagship Phenpak, a pioneer in herbal medicine and health drink markets with a legendary 109-year history among Thai consumers, has announced a major business transformation. The company is shifting to become a full-scale producer of ready-to-drink (RTD) beverages across non-alcoholic, alcoholic, and dietary supplement categories.

Reinforcing its image as the leading brand in new-generation carbonated herbal drinks that perfectly align with modern consumer lifestyles, Phenpak is aggressively targeting export markets at THAIFEX – Anuga Asia 2026, the largest food and beverage trade show in Asia, held at IMPACT Muang Thong Thani. The company showcases innovations in in-depth health drinks and announces readiness to provide OEM manufacturing services covering all segments, backed by its comprehensive pharmaceutical-grade production facilities.