Ms. Siriporn Thongrujirawong, founder and CEO of NUUI WORLD Co., Ltd., said that this year the brand has undergone a significant image transformation—from a dietary supplement brand to fully embracing the identity of a Modern Wellness Lifestyle Brand. This shift aims to expand the brand’s role from simply health care to becoming an integral part of the modern generation’s self-care lifestyle.
"We believe that self-care today is not just about health but encompasses quality of life, lifestyle, and becoming a better version of oneself. NUUI wants to be more than just a supplement brand; it aims to stand alongside consumers every day."
The core of this rebranding is the launch of NUUI Shot, an innovative new product line featuring over 10 formulas developed under the concept of a 24-Hour Wellness Lifestyle. These On-the-Go products are designed for convenience, allowing consumers to carry and consume them anytime, anywhere.
NUUI Shot products are crafted to support multiple dimensions of self-care, including skin care, immune system boosting, eye care, and restful sleep. They are interconnected under the Wellness Ecosystem concept, catering to the lifestyle needs of the modern generation.
For brand communication, NUUI collaborates with Gen Z ambassadors such as Kao Noppakao, Dang, Tutor-Gym, and Frank to reflect the image of a new generation that values inner and outer self-care and views health as part of their lifestyle. The brand continues to follow the 'Premium for All' strategy, making self-care accessible to everyone through quality products suited to young consumers’ lifestyles at affordable prices.
Additionally, NUUI WORLD is advancing its Wellness Ecosystem through an Omni-Channel approach, both online and offline, including Wellness Vending Machines to enhance consumer access to products at any time of day.
Looking ahead, NUUI WORLD plans to continuously develop new products and innovations that meet the lifestyles of modern consumers, while expanding growth opportunities domestically and internationally under the concept 'Begin Bold. Live Bright.' NUUI WORLD is ready to step into a new chapter as a Modern Wellness Lifestyle Brand that makes self-care easy, accessible, and a part of everyday life.
. . . . . Waranit Athicharatsaroj, Managing Director of HP Thailand, said the organization is moving beyond AI experimentation into practical application, focusing on delivering tangible results in both efficiency and decision-making. HP recognizes the importance of this transition and aims to provide simpler digital experiences through an AI ecosystem that ensures smooth, confident, and secure operations while supporting customers to fully utilize AI with appropriate devices and real-life work solutions.
HP believes that enhancing work experiences does not come from adding more features but from creating better workflows. Under the vision 'HP, For Your Best Work,' HP aims to elevate the work experience through three main approaches:
1. Stay in the flow and focus: Reduce digital complexity and minimize distractions during work so users can fully concentrate on important tasks.
2. Get more out of every minute: Incorporate AI to lessen repetitive tasks, giving people more time for valuable and meaningful work.
3. Collaborate no matter where people are: Create seamless connectivity experiences so people can work, share ideas, and drive collaboration effectively from any location.
HP Thailand is implementing this vision through the 'One HP' concept, integrating devices, solutions, and services to create comprehensive work experiences that truly meet customer needs across all segments, including:
- Individuals: HP enhances continuous and seamless user experiences through comprehensive care services like HP Care Pack, designed to ease concerns during use, including nationwide onsite services, 24/7 call center support for gaming products, and maintenance services with loaner devices for printers, enabling users to focus fully on their work.
- Small and Medium Businesses (SMBs): HP supports flexible and scalable solutions such as Subscription Models that help forecast costs, reduce upfront investment, and simplify management to efficiently support business growth.
- Enterprises: HP aims to be a technology partner that upgrades IT systems and securely drives organizations toward AI adoption with comprehensive solutions integrating hardware, software, and services, alongside IT management and security tools to improve efficiency, flexibility, and support long-term business growth.
At the HP Elevate 2026 event, HP Thailand showcased innovations and solutions that enhance work in the AI era by seamlessly integrating AI PCs, printing solutions, collaboration systems, software, and various services.
As AI becomes more involved in work workflows, HP presents HP IQ, an intelligent platform that connects AI PCs and workplace devices to enable smarter, smoother workflows and gives IT a centralized view of device management. By integrating AI on devices like HP NearSense and the Workforce Experience Platform, HP IQ reduces digital complexity at every step—from task switching to setup delays.
HP also launched new innovations across multiple product lines covering devices, printers, security, and collaboration solutions, all specifically designed to support modern work styles.
HP continues to play a vital role in driving Thailand’s economic and technological growth, maintaining its position as the number one commercial computer provider in the market during Q1 2026.
In the first quarter of last year, the company expanded operations through ongoing investments in domestic manufacturing and innovation development under the 'Made in Thailand' project. HP aims to enhance the country’s capabilities in various dimensions, including support for manufacturing, exports, and workforce skill development.
HP also contributes to job creation across diverse roles—from manufacturing and logistics to technical services—reinforcing its role as a long-term partner in Thailand’s digital transformation journey.