Ms. Ruchaporn Kramboonlue, Chief Operating Officer of LONARK, stated that Thailand's skincare market is highly promising with continuous growth, especially in facial care products where modern consumers are willing to invest in effective products with clear results. The launch of the LONARK brand marks a significant step in establishing its presence in Thailand's beauty market.
The goal is to deliver effective skincare solutions that comprehensively address all skin concerns. LONARK is positioned as a Masstige product, distinguished by K-Beauty quality standards from South Korea, offered at accessible prices to rapidly generate sales and expand its customer base across the mass market.
The product strategy focuses on enhancing skincare through The 4-Step Radiance System, inspired by Korean innovation. This system integrates four continuous steps tailored to the at-home skincare habits of the younger generation: CLEAN to cleanse and prepare skin with microbead foam; ACTIVATE to nourish and plump the skin base with essence; TREAT & REPAIR for deep targeted restoration; and PROTECT to lock in results and shield skin with sunscreen.
The flagship product, LONARK LE BLANC RADIANCE SERUM—known as the red bottle serum—is central to penetrating the premium mass market. It features over 58 concentrated active ingredients combined with Multi-Repair Complex and Hybrid Q10 Exosome technology, delivering mega-trend extracts like tulip stem cells, salmon DNA (c-PDRN), and 24K pure gold to rejuvenate skin in all dimensions, creating a strong, bright, and radiant complexion that glows like a superstar from within.
For distribution, LONARK has adopted an aggressive multi-channel strategy under the concept of offering value and convenience: world-class skincare is available at home without having to travel to Korea. Sales channels cover leading modern trade and beauty stores including Tops, BEAUTRIUM, Watsons, and Gourmet Market, alongside popular online platforms like Shopee, TikTok, and LINE: @Lonark, accelerating nationwide consumer access and driving sales immediately.
: InsureX Company Limited, a 100% subsidiary of Siam Commercial Bank and a life and non-life insurance broker, is advancing in the insurance market following its rebranding from SCB Protect to InsureX. The company plans to elevate customer service from insurance brokerage to insurance consultancy, offering 360-degree protection options. It strengthens sales channels by positioning insurance brokers as the primary means to reach customers.
The firm is developing insurance experts at the MDRT level to demonstrate professionalism in offering well-understood coverage, aiming to expand its mid-to-upper customer base. It leverages AI to tailor individual protection plans and integrates three strong sales channels: insurance consultancy, digital, and telesales, enhancing customer reach for optimal experiences. The target is to achieve insurance premiums totaling 10 billion baht by 2030.
: Mr. DIY Holding (Thailand) Public Company Limited, a leader in retail home improvement and general lifestyle products, received three major awards at the international Retail Asia Awards 2026: Specialty Store of the Year – Thailand, Store Design of the Year – Thailand, and ESG Initiative of the Year – Thailand. These accolades affirm its success as a trusted leader among consumers nationwide over the past decade. Mr. Anupap Kongmalai, Executive Vice President of Marketing at Mr. DIY Thailand, accepted the awards in Singapore.