Pol. Col. Surapong Plengkam, Secretary-General of the Personal Data Protection Committee (PDPC), said they are preparing a significant event for the PDPC’s 4th anniversary on 25 June 2026. This event will not only reflect the achievements over four years of driving the PDPA law but also serve as a key forum to set Thailand’s future personal data protection direction amid new challenges from AI, deepfakes, cyber threats, scam economies, and ongoing global data breaches.
The event will feature a special panel discussion titled "4th Anniversary PDPC Thailand: Progress and Development in Personal Data Protection and Driving Thailand’s Digital Economy and Society." It gathers executives and policymakers in personal data protection, led by the Chairperson of the Personal Data Protection Committee and the Chairperson of the PDPC Supervisory Board, to review lessons from the past four years and exchange views on PDPA’s role in the rapidly evolving digital economy and artificial intelligence (AI) era.
Another highlight not to be missed by businesses is a special lecture on applying for the Personal Data Protection Standard Certification Mark. This mechanism plays a crucial role in elevating Thai organizations' personal data management standards to gain international recognition. The certification mark signals to partners, investors, and the public that an organization maintains a standardized personal data protection system, practices good data governance, and genuinely respects data owners' rights.
This will be a key factor in building business confidence in the Data Economy era. The PDPC’s event marks an important step in tightening and upgrading data protection measures in the second half of the year, particularly in handling data breaches, responsible AI use, and advancing Thai organizations toward internationally comparable personal data governance standards.
Where Thailand’s PDPA is headed will be revealed at this 4th anniversary event, an important milestone for enhancing the country’s digital confidence in 2026. The event’s live broadcast can be followed on 25 June via the PDPC’s official Facebook page, Personal Data Protection Committee - PDPC.
Birdy Popcorn Major Cineplex Group reinforces its leadership in cinema snacks by continuously creating excitement. Recently, it announced a major partnership with Birdy, a leading ready-to-drink coffee brand, to offer a new consumer experience through a brand collaboration launching Birdy Popcorn, Thailand’s first coffee-flavored popcorn. This product combines Major Cineplex Group’s quality popcorn with Birdy coffee’s distinctive aroma and taste, delivering a new delicious experience to popcorn and coffee lovers nationwide.
Igniting the Spirit of Sports Fans To respond to the active lifestyle trend and the rising culture of sports cheering among consumers, as well as the fever around major global events this year, Central Retail has teamed up with Central Pattana (CPN) to elevate the mid-year signature campaign Grand Grand Sale 2026. More than 3,000 stores across all business groups nationwide participate to offer value with items tailored for customers and sports fans throughout their customer journey under the theme READY-SET-GO(AL). This starts with energizing activity through sportswear and sports merchandise, transforming spaces into intense cheering zones with cutting-edge visual and audio gadgets.
The experience is enriched with food and beverages, and the shopping excitement is boosted with special sports collections, full activities, and discounts up to 70%. The campaign also extends value through cooperation with Mastercard in the Friday Must Pay with Mastercard campaign, enhancing momentum and customer benefits with upgraded discount coupons up to 300 baht. These can be used as additional discounts on all Central Retail campaigns during the four Fridays of June 2026.
Additionally, The 1 Mission allows customers to accumulate purchases for extra points, and the Coupon Pack Leaflet gathers the best deals from affiliated businesses. The spirit of cheering is integrated into every touchpoint, including store atmosphere design, product display areas, and staff participation through attire and face painting with national flag patterns, so customers feel the energy of their favorite teams in every shopping experience.