Natthanaporn Tantiyanont, Managing Director of Siam Paragon Shopping Center, said, “We are ready to host Siam Paragon Bangkok Watch Week 2026 for the second consecutive year. This is a key platform for the high-end watch industry, gathering leading maisons, independent watchmakers, and collectors worldwide to preserve exquisite craftsmanship, showcase the latest innovations, enhance community engagement, and celebrate the global culture of horology.”
Siam Paragon Bangkok Watch Week 2026 will take place from 22-27 September 2026. This year, over 45 leading global watch brands have confirmed participation, an increase of more than 50% compared to 2025, creating a grander horological event than ever before, including exchanges on the culture of watchmaking.
The event will also feature special showcases and include a prestigious collaboration with Fondation de la Haute Horlogerie (FHH), a world-leading horology organization, to host an exclusive event called The Symposium. It is expected to attract more than 400 collectors worldwide and draw over 40,000 attendees, reinforcing Bangkok's role as the new cultural watch hub of Southeast Asia after making history in the region's luxury watch industry.
Following overwhelming support from global brands, collectors, and horology enthusiasts during the inaugural Siam Paragon Bangkok Watch Week 2025, the event achieved a 92% growth in luxury watch sales compared to the same period the previous year, attracted over 20,000 visitors, and hosted more than 200 international collectors, generating over 300 million impressions. This success demonstrated Thailand's strong growth potential as a luxury market.
We expect Siam Paragon Bangkok Watch Week 2026 to serve as an international platform connecting brands, creators, collectors, and enthusiasts from around the world, adding value to the luxury industry, tourism, and national economy, while affirming Bangkok's role as the region's Global Watch Destination.
Mr. Pascal Ravessoud, Vice President of Fondation de la Haute Horlogerie (FHH), said, “We are very pleased to collaborate with Bangkok Watch Week to bring horological knowledge to Thailand and Asia for the first time. Beyond certifying standards, this partnership reflects our shared commitment to making horological culture more accessible, interesting, and meaningful to young people across Asia and other regions.”
“This collaboration creates opportunities for watch lovers, collectors, and industry professionals to deepen their understanding of haute horology and become part of a global community connected by passion for the art and science of watchmaking.”
Advancing CSR Activities The Facebook page “Pee Mam: A Heart Bigger Than Cancer” continues its CSR activities by visiting Chiang Mai to share empowering messages that heal patients and their families sustainably. Led by Nantawanchaya, executive of Nature Herb International Holding Co., Ltd., this marks the 10th consecutive year of driving social initiatives. Recently, the team visited San Sai District, Chiang Mai, to offer support and encouragement to the family of Khun Kha Too Lertkamnern, a patient undergoing treatment, with coordination from a former village headman of Mae Faek Subdistrict.
This outreach integrates both physical and emotional support, bringing former patients who have recovered to share their experiences and create positive energy, reflecting efforts to build a sustainable support network within the community.
“What patients need is not only treatment but also encouragement and the awareness that someone is walking alongside them. Hope and moral support are crucial powers that help them overcome difficult times.”
Donation of Traffic Equipment Police Major General Thawat Wongsanga, Deputy Commissioner of the Metropolitan Police Bureau, received traffic equipment including 200 rubber traffic cones, 200 light batons, and 200 reflective vests from Viriyah Insurance Public Company Limited. The handover was made by Police Lieutenant General Jirasan Kaewsang-ek, Special Operations Expert of the Claims Operations Center, to support police officers in maintaining security, managing traffic order, and facilitating smooth traffic flow efficiently and safely in Bangkok at the Metropolitan Police Bureau, Dusit District, Bangkok.
The company has integrated cooperation with the Metropolitan Police Bureau and affiliated agencies to continuously promote road safety by providing traffic equipment, first aid supplies, and personal accident insurance (PA) to support officers. It also drives key projects such as the M&M (MOTTO AND MOVIE) campaign against drunk driving and safety and convenience initiatives during festivals to encourage public participation in enhancing road safety and reducing accidents effectively.