Mr. Ruangsak Loichusak, CEO of BabyAndMom (Thailand) Co., Ltd., revealed at the "The Future of Fertility Wellness" panel during the Thailand Wellness & Healthcare Expo 2026 at BITEC Bangna that the Wellness and Preventive Health markets are continuously growing as consumers increasingly focus on proactive health care and disease prevention.
This includes family planning based on accurate data and scientific evidence, reflecting that pre-pregnancy preparation is becoming a crucial component of long-term health care.
"BabyAndMom believes that access to accurate knowledge is the foundation for quality pre-pregnancy preparation. Therefore, we focus on developing BabyAndMom.co.th as a scientific evidence-based knowledge platform for pregnancy preparation, compiling knowledge, research, and information from reliable sources to help couples plan parenthood knowledgeably, reduce trial-and-error, and elevate pre-pregnancy health care through knowledge dissemination, consultation, and innovative preparation products," he said.
Furthermore, the company is advancing a Fertility Wellness Content Ecosystem that links medical knowledge, research, experts, and related innovations through diverse communication channels to provide consumers with accurate, easy-to-understand, and practical information. They are also collaborating with experts, health agencies, and partners across sectors to promote Thailand's standards in pre-pregnancy knowledge.
Ms. Natcha Loichusak, Executive Director of BabyAndMom (Thailand) Co., Ltd. and founder of BabyAndMom.co.th, noted that although health information is more accessible today, many planning to conceive still struggle to filter accurate data, especially those facing infertility challenges, leading to costly and time-consuming trial-and-error.
"Preparing for pregnancy is not just caring for health when ready to conceive but should start with understanding one's body, nutrition, rest, exercise, stress management, and lifestyle changes based on scientific evidence. Accurate knowledge is the essential foundation helping couples plan properly and increase their chances of a quality pregnancy," Ms. Natcha explained.
At the event, BabyAndMom's booth attracted continuous interest, reflecting growing consumer awareness of the importance of pre-pregnancy preparation and science-based health care, aligning with the rising Fertility Wellness trend and demand for reliable information among younger generations.
Going forward, BabyAndMom will continue developing BabyAndMom.co.th while expanding collaborations with experts and health partners to establish the platform as Thailand's central scientific knowledge hub for pregnancy preparation. They aim to support couples in accessing accurate information, making evidence-based decisions, and confidently preparing for quality pregnancy. They will also innovate and develop research-backed products for pre-pregnancy, pregnancy, postpartum, and long-term women's health care before market release.
Save Tham Suea Forest Bangkok Bank, together with five partner agencies, signed a Memorandum of Understanding (MOU) under the “Bualuang Save the Earth: Save Tham Suea Forest” project at Ban Tham Suea Community Forest, Kaeng Krachan District, Phetchaburi Province. The project aims to restore and conserve 1,331 rai of natural resources based on the royal initiative of “wet forest,” focusing on improving water management, wildfire prevention, biodiversity enhancement, and greenhouse gas sequestration. It also seeks to create economic benefits for the community through carbon credit mechanisms and invites young people to co-design forest use in the “Multicolor Community Forest Design Contest,” establishing sustainable community forest development models aligned with local lifestyles and needs.
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