Siam Piwat, a leader in developing Thailand's global destination spots, is enhancing the experience for foreign tourists through a strategic partnership with Alipay+, a global payment gateway and digital payment ecosystem under Ant International.
This aims to connect travel and payment experiences seamlessly for tourists worldwide, targeting high-spending Non-China Asian tourists, especially from Vietnam, while driving the growth of Thailand's tourism economy in the digital era.
This collaboration reflects the integration of Thailand's world-class destinations with a global payment ecosystem to create a convenient, fast, and digital traveler-friendly experience, supporting the long-term growth of Thailand's tourism industry.
Thanawan Attakleepan, Assistant Managing Director of Tourist Management at Siam Piwat, said the company's projects attract high-spending customers from various countries, especially quality tourists seeking premium and unique experiences. The partnership with Alipay+ is therefore not limited to Chinese Alipay users.
Instead, it establishes one integration for merchants connecting to mobile wallets, digital banking apps, and payment providers across multiple markets, enabling tourists to use familiar payment channels from their home countries to pay for goods and services abroad seamlessly.
“This collaboration enhances travel and spending experiences to be more convenient and seamless, linking people, technology, and lifestyles, while expanding opportunities to Non-China Asian tourists, a high-potential market for Thailand’s future,” she added.
Sittipong Kittiprapawong, Alipay+ Country Manager for Thailand, Indochina & South Asia Cluster, stated that Alipay+ enables merchant partners to leverage comprehensive services in payment, marketing, and AI technology to create new digital service models together with 50 international payment partners.
The partnership with Siam Piwat, a global destination in Thailand, helps deliver seamless experiences to digital-era travelers and supports growth in tourism economy and international trade across Asia.
Currently, the majority of spending comes from Chinese wallets, but Siam Piwat and Alipay+ see significant growth opportunities from Non-China wallets, particularly quality tourists from Vietnam, South Korea, Singapore, and Malaysia, who show continuous growth and are key future target groups for Thailand.
Vietnam is one of the fastest-growing digital payment markets, with Alipay+ connected to major local payment providers such as MoMo, ZaloPay, and Vietcombank, broadening access to quality tourists from the Asian region.
Siam Piwat and Alipay+ have collaborated continuously since 2018, jointly developing marketing campaigns and privileges for foreign tourists to provide convenient, fast, and lifestyle-oriented spending experiences for modern travelers, including Chinese tourists and other Alipay+ users.
This also includes premium and high-spending customers seeking luxury and lifestyle global destinations. The success of this ongoing collaboration over eight years reflects foreign tourists' confidence in Siam Piwat's projects and Thailand's role as a major global travel destination.
Growth figures demonstrate Thailand’s world-class destination potential. Results from this partnership highlight Siam Piwat's role as a key magnet attracting quality tourists worldwide, with Alipay+ spending in its malls from January to May 2026 nearly doubling compared to the same period last year.
Transactions grew 2.7 times in the first five months of 2026 year-on-year, as did the number of users, reflecting continued growth of foreign tourists choosing Siam Piwat’s projects.
Iconsiam and Siam Paragon remain the most popular projects among foreign tourists, reinforcing their strength as globally recognized world-class destinations.
This success is also evident in joint marketing campaigns, with Siam Piwat recognized as one of Alipay+'s top-performing partners in Thailand, driving strong spending growth and meeting the needs of high-spending tourists worldwide.
Moreover, this partnership opens new opportunities to utilize consumer insights for developing personalized marketing campaigns tailored to tourists from different countries, wallet types, product categories, and spending locations, enhancing campaign effectiveness, customer experience, and spending value from quality tourists globally.
It also extends cooperation to expand the Alipay+ Non-China wallet user base in Asia and explore data collaboration and ecosystem linkage with global partners to build a digital tourism ecosystem seamlessly integrating travel, spending, and experiences.
This collaboration between Siam Piwat and Alipay+ not only elevates foreign tourists' experience but also reflects both organizations' roles in driving Thailand toward becoming a global tourism destination for the digital age and achieving sustainable long-term economic growth.
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