Ms. Parinda Tangpirultham, Managing Director of Chama Asset Co., Ltd., owner of organic Thai herbal food, medicine, supplements, and cosmetics under the brand Chama Herb, said that 8 of the company's products were selected to receive The Selection Choice Awards 2025.
This achievement reflects the result of over 10 years of dedicated development of organic Thai herbal quality, starting from the source at an internationally certified organic herb farm spanning more than 100 rai, controlling every step from cultivation and harvesting to production and processing in certified factories to deliver high-quality herbal products to end consumers.
"Having 8 products from Chama Herb selected for The Selection Choice Awards 2025 is not only a source of pride but clear proof that organic Thai herbs produced to international standards can sustain and grow steadily in the health market, where consumers seek and choose only quality-certified products."
The 8 Chama Herb products awarded at The Selection Choice Awards 2025 include herbal items such as citronella oil-infused ointment sticks, citronella-scented inhalers with roller heads, and herbal inhalers; external use products including citronella-scented roller oil, yellow oil with roller heads, and wood oil; and cosmetics such as 100% organic cold-pressed moringa oil and organic cold-pressed natural coconut oil.
The current market context significantly favors the growth of Thai herbal products. Data from the Global Wellness Institute (GWI) indicates Thailand's Wellness market is valued at 1.45 trillion baht in 2024, with an annual growth rate of 10.1%, ranking 7th globally in Wellness market growth. This demonstrates that Thailand is not just following the global health trend but is emerging as a regional leader in the Wellness Economy.
The Ministry of Public Health continues to drive policies to enhance the health economy toward becoming a Medical & Wellness Hub, focusing on developing Thailand as the regional Medical & Wellness Hub, particularly in Thai herbal industries, traditional wisdom, and health tourism. As an organic Thai herbal business with long-standing product development expertise, Chama Asset is ready to be part of this national health economic advancement.
Ms. Parinda added that the Chama Herb brand began from a love and commitment to finding health options for her family, which grew into an organic farm certified internationally by IFOAM, EU, USDA, and COR, covering nearly 100 SKUs in herbal medicines, supplements, and cosmetics. All products are developed in collaboration with traditional Thai medicine practitioners and produced in Basic GMP-certified factories to ensure consumers receive safe, effective, and truly natural products.
"We believe that organic Thai herbs have the potential to compete globally if we control quality from start to finish and maintain international standards trusted by consumers both domestically and abroad. This award is just the first step on the path we are determined to continue."
Honored Award QP (Thailand) Co., Ltd. received the Prachabodi Award 2026 in the Beneficial Organization category from the Ministry of Social Development and Human Security (MSDHS). This prestigious award honors organizations with outstanding contributions to society, promoting participation in social welfare and sustainable social development.
Mr. Manit Yamsiri, Factory Director of QP (Thailand) Co., Ltd., represented the company to receive the royal award from General HRH Prince Chalermsak Yukol, the ceremony's chairperson, at the Ministry of Social Development and Human Security.
Thailand's Most Popular Toothbrush SYSTEMA, a leading oral care brand under Lion (Thailand) Co., Ltd., has become the number one most popular toothbrush brand in Thailand, winning the Marketeer No.1 Brand Thailand 2026 award in the toothbrush category. This recognition comes from consumer preference surveys conducted by Marketeer magazine, reflecting nationwide consumer trust and marking SYSTEMA's first No.1 Brand award after over 27 years of supporting Thai oral health.
Mr. Alongkorn Charujareet, Oral Care Product Manager of Lion (Thailand) Co., Ltd., revealed that SYSTEMA has continually developed oral health products using knowledge and innovation from Japan to enhance oral care effectiveness, alongside promoting awareness of oral health importance through diverse communications and campaigns to foster correct, sustainable oral hygiene behaviors.
One key strategy was launching the BrushVolution campaign to revolutionize toothbrush replacement, encouraging consumers to regularly change their toothbrushes. They believe good oral health starts with daily behavior changes, not just choosing quality products. This approach has been well received by consumers and contributed significantly to SYSTEMA becoming Thailand's number one toothbrush brand.
"Winning the Marketeer No.1 Brand Thailand 2026 award means a great deal to SYSTEMA. This success results from the dedication of all teams—from research and development, production, marketing, to sales—and the trust of Thai consumers who choose SYSTEMA as part of their daily oral health care. This recognition motivates us to continue innovating and inspire Thais to pay more attention to oral health, delivering strong, confident smiles nationwide."