Mrs. Panna Panjaveenin, Managing Director of Sitthinun Company Limited, producer and distributor of Tonsan brand vermicelli, said Tonsan vermicelli is a quality product trusted by consumers for over 65 years. Its key success lies in outstanding, unique quality and a strong focus on quality at every stage.
From raw materials and production processes to the product reaching consumers, the goal is to deliver value and confidence in every meal, so consumers feel that whenever they choose the Tonsan brand, they receive a safe, standardized, high-quality product that can be used to create diverse dishes.
Having received the Marketeer No.1 Brand Thailand award for the second consecutive year is an important testament that the Tonsan brand remains trusted by consumers. It also motivates the company to continue developing to meet the demands of modern consumers who want quality, convenience, and peace of mind in consumption.
She believes building a strong brand is not just about awareness but about creating long-term relationships through consistent quality, sincerity, and adapting promptly to consumer needs. It is a brand that consumers think of, trust, and are willing to choose repeatedly amid many market options.
With rapidly changing consumer behavior and fierce competition from constant new alternatives, it is a challenge for a leading brand to maintain consumer trust long-term. The key strategy for the Tonsan brand
is not only to maintain and improve existing standards but also to continuously develop itself to sustain consumer trust and its market leadership over time.
"Today, Tonsan’s goal is not just to be a vermicelli and food producer but to be a brand that makes cooking easy, delicious, and brings happiness every day, while upholding quality, sincerity, and delivering excellent consumer experiences continuously."
In response to changing consumer behavior and market conditions, Tonsan has adapted both products and communication by developing items that better suit evolving lifestyles, such as launching the semi-ready Tonsan Easy vermicelli targeting young consumers seeking convenience without compromising quality. This marks a significant turning point for Tonsan's growth, expanding from a traditional Thai kitchen staple to a brand that meets modern consumers’ lifestyles.
At the same time, the brand emphasizes more tailored communication through accessible, useful content that connects with everyday life, both online and offline. Recently, it has expanded digital platform communication by using data and digital tools to analyze consumer behavior, allowing content development targeted precisely to audiences. This helps Tonsan reach younger consumers and makes the brand appear more modern, accessible, and integral to daily life.
Mrs. Panna added that future consumers will expect not only quality products but also brands that understand their lifestyles better and address convenience, health, transparency, value, and real-life experience. Therefore, the company’s direction will focus on innovating products and lifestyle solutions so that the Tonsan brand can be part of all life moments, delivering value beyond being just a cooking ingredient.
"Tonsan thanks Thai consumers and those in over 40 countries worldwide for their continued trust and support. Receiving the Marketeer No.1 Brand Thailand award for the second consecutive year is not only a brand achievement but also a vital encouragement for our team to continue developing the best products and experiences for consumers. Tonsan will maintain sincerity, quality, and trust to stay alongside Thai kitchens and grow globally with consumers through all eras."
Supporting public health efforts Bangkok Bank Public Company Limited, led by Mr. Suwit Intarachalem, Vice President of Public Relations, Mr. Theerach Yimwattana, Branch Manager of Ang Thong Province, Mr. Peeradon Suwanhong, Branch Manager of Pratunam Phra In, Phra Nakhon Si Ayutthaya Province, along with a team of doctors, pharmacists, nurses, and bank employees from two central region personal customer divisions totaling 30 people,
volunteered in the field and donated 100,000 baht, 800 reading glasses, and 700 bottles of drinking water to support the 80th Mobile Medical and Dental Unit (2/2026) organized by the Mobile Medical and Dental Foundation (MPD). This supported and eased the public health workload in the area by providing dental services, medical examinations, basic disease screening, eye exams by ophthalmologists, and eyeglass fitting services.
The services also included treatment by alternative medicine doctors from the Department of Thai Traditional and Alternative Medicine and herbal medicine dispensing. Dr. Rim Kasetsakorn, Chairman of the Mobile Medical and Dental Foundation, received the donations. The opening ceremony was chaired by Mr. Somsak Prisnanantakul, former Deputy Speaker of the House of Representatives, with Mr. Paiboon Supaboon, Deputy Governor of Ang Thong Province, Mr. Surachet Nimkul, President of the Ang Thong Provincial Administrative Organization, and Dr. Taweechok Rojanaramkul, Ang Thong Provincial Public Health Doctor, attending at the Dome of Home Love Awareness, Ang Thong Provincial Administrative Organization, Pa Ngio Subdistrict, Mueang Ang Thong District, Ang Thong Province. A total of 1,167 local residents received services.
Major award wins: Krungsri Bank Public Company Limited and its affiliates received three top awards at the MONEY & BANKING AWARDS 2026, reflecting their commitment to customer-centric business practices. They leverage data, technology, and innovation to develop personalized financial solutions tailored to each customer’s needs, covering access to financing, daily living, and future financial security, all conducted under responsible business practices.