Associate Professor Dr. Ekaphong Inkeaw, Dean of the Faculty of Fine Arts at Suan Sunandha Rajabhat University, stated that they have partnered with the Italian Institute of Fashion Management (IIFM) from Milan, Italy, to launch the international executive training program “Experience the Italian Essence: Milan Edition 2026.” The curriculum is designed to immerse participants in the fashion, luxury, and creative industries of Italy through direct experiences at their source.
Experience the Italian Essence is designed to be more than a study tour; it is an immersive learning model that offers participants the opportunity to engage deeply with luxury brand management strategies, creative thinking processes, craftsmanship, and the cultural values that underpin Italian excellence, all experienced firsthand. The core of the program lies in experiential learning.
This includes lectures by IIFM faculty and experts, private visits to design studios and artisan ateliers, as well as direct meetings and exchanges with executives from the luxury industry. These unique features distinguish the program from typical study tours.
The Experience the Italian Essence: Milan Edition 2026 is scheduled from 19 to 28 October 2026, spanning 10 days and 8 nights in Milan and Northern Italy. The program is structured around four pillars of learning: Design, Gastronomy, Culture, and Art of Living.
Key activities include academic sessions and workshops focused on luxury brand management strategies and creative thinking led by IIFM faculty and experts; private studio and atelier visits in Milan’s Quadrilatero della Moda district; and strategic retail learning at Fidenza Village.
Participants will also experience Michelin-starred dining and wine immersion in Franciacorta and explore Italian art, design, and lifestyle at Lake Como. Graduates will receive an International Joint Certificate from Suan Sunandha Rajabhat University and IIFM.
This collaboration is significant for the Faculty of Fine Arts in enhancing its role as an institution dedicated to art and design education, continuously fostering international academic partnerships. It aims to elevate knowledge in fashion, design, and the creative industries aligned with the global industrial context.
IIFM noted that this partnership with the Faculty of Fine Arts at Suan Sunandha Rajabhat University is its first collaboration with a Thai higher education institution. As a result, Experience the Italian Essence is the first and only executive luxury program in Thailand directly partnered with IIFM to date.
For Suan Sunandha Rajabhat University, this cooperation reflects the university's commitment to building international academic networks and providing the Faculty of Fine Arts with opportunities to integrate foreign knowledge and experiences into the learning of entrepreneurs, designers, creative industry professionals, faculty members, and graduate students in fashion and design.
At the launch event, Dr. Tonfon Supnirund, Assistant President for International Relations at Suan Sunandha Rajabhat University, welcomed executives and the media. IIFM was represented by Dr. Luca Fortuna, President, and Dr. Nicola Guerini, Dean, who jointly inaugurated the event and participated in a panel discussion titled “Italian Excellence in Fashion, Luxury and Creative Industries.”
Also attending was Dr. Lorenzo Vermigli, Deputy Head of Mission at the Embassy of Italy in Thailand, representing the Italian Ambassador. He honored the occasion by congratulating the partners on this significant academic collaboration.
The program welcomes entrepreneurs, designers and creatives, executives in service and cultural businesses, as well as faculty and graduate students in fashion and design, with English as the medium of instruction.
The launch of Experience the Italian Essence: Milan Edition 2026 marks not only the introduction of a new international curriculum but also a major step for the Faculty of Fine Arts at Suan Sunandha Rajabhat University in taking learners beyond the classroom to engage directly with expertise, studios, ateliers, and the real context of the Italian luxury industry. This experience aims to add value to businesses, brands, and the creative industries on a global scale. Interested parties can contact 061-916-9651 or email pr.far@ssru.ac.th.
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