Ms. Atchima Luangphaitoon, Business Services Manager at PAN Clinic under PAN Ratchathewi Group Public Company Limited, said the concept 'Real Skin, Real You' stems from the belief that everyone has their own unique beauty. Skin care should not be about changing oneself to look like someone else, but about understanding one’s skin, loving oneself, and choosing suitable care methods. Science, knowledge, and technology serve as tools to ensure care is precise and safe.
She added that systematic monitoring of results is also essential. This concept led to collaboration with the National Science Museum (NSM) through signing an MOU under the project 'The Science of True Beauty' to create a learning environment and inspire youth in medical science, cosmetic science, technology, and skin science.
This was further developed into experiences presented at the recent NST Fair 2026 through three main activities: 1. Biomedical Portfolio, which offers students hands-on learning experiences that can be applied to further education and careers.
2. Beauty Science Challenge, which conveys beauty and skin science knowledge in a fun and easy-to-understand format, including certificates; and 3. AI Skin Analysis, providing an experience in skin analysis using AI technology to learn how skin data can be understood and used to plan care.
All these reflect PAN Clinic’s commitment to transforming beauty science from seemingly distant knowledge into real, understandable experiences through knowledge for the new generation, beauty science, and AI technology.
Regarding the collaboration with the National Science Museum (NSM) under 'The Science of True Beauty' project, it represents another approach to expanding knowledge in beauty science into a learning space that gives youth and participants the opportunity to see how science, technology, and skin knowledge
can be connected to beauty and daily self-care. This aligns with PAN Ratchathewi Group’s operations, which over more than 50 years have continuously developed knowledge and innovations in beauty and skin care, aiming to make the science of beauty more accessible and understandable through product, service, and innovation development tailored to individual skin care needs.
For PAN Clinic, True Beauty does not mean changing oneself to become someone else but rather knowing one’s own skin better, understanding personal skin issues more deeply, and improving self-care, with science, knowledge, and technology as key tools for understanding and creating appropriate care approaches.
/ "Bring Friends to the Beach": Major Cineplex Group reaffirms its leadership as an Entertainment Destination by partnering with Chang Natural Mineral Water and top brand partners to organize the grand 11th 'Movie On The Beach' festival. Under the theme "Bring Friends to the Beach," movie and music lovers are invited to enjoy a special entertainment experience on Cha-Am beach. This year’s lineup includes screenings of the "Thi Yod" series (parts 1-3) set against the seaside atmosphere.
The fun continues with concerts from popular artists including BODYSLAM, Da Endorphine, fellow fellow, INDIGO, JOEY BOY, and URBOYTJ, plus special activities from brand partners, creating vibrant energy throughout the event on Saturday, 5 September, starting at 14:00 at Triple Tree Beach Resort, Cha-Am District, Phetchaburi Province. Watch movies by the sea, then enjoy concerts with friends, and make lasting memories together.
/ Lion (Thailand) reinforces its commitment to conducting business alongside creating social and environmental value by receiving the 2026 Corporate Social Responsibility (CSR) Award in the Outstanding Business CSR category for Bangkok. This award was presented by the Department of Social Development and Welfare (DSDW), Ministry of Social Development and Human Security.
Lion was one of ten organizations selected in this category, reflecting its CSR efforts focused on creating positive impacts and supporting concrete social development.
The CSR Award 2026 ceremony was held at the central stage of the Social Development Expo 2026 (SDX 2026) at IMPACT Challenger, Muang Thong Thani. Mr. Kantapong Rangsisawang, Permanent Secretary of the Ministry of Social Development and Human Security, presided over the ceremony and presented the awards to the recipients.