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Marketing Roundup: Medyceles Advances Strategy, Targets 1 Billion Baht in Sales

Marketing & trends27 Aug 2026 06:00 GMT+7

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Marketing Roundup: Medyceles Advances Strategy, Targets 1 Billion Baht in Sales

Areeya Wuwong, Chief Operating Officer of Medyceles Company Limited, said the company drives its strategy through four pillars: Quality—selecting products with high quality and scientific support; Accessible Price—delivering value to clinics and customers; Marketing Leadership—using AI marketing and local marketing to more accurately reach and understand consumers; and Academic Excellence—investing continuously in knowledge, research, and medical training.

"The sales target of 1 billion baht reflects not only business growth but also the confidence of doctors, partner clinics, and consumers, especially for key products like Neuronox and Neuramis, which we aim to grow alongside building knowledge and raising standards in Thailand's medical aesthetics field sustainably."


Regarding the launch of Medyceles 360° Volume 4 to advance knowledge in Botulinum Toxin and Aesthetic Medicine, one key Academic Excellence strategy is hosting this academic conference for the fourth consecutive year from 18–21 August 2026 under the theme 'Crafted for Aesthetic Leaders Through Precision, Perspective & Experience,' with over 1,000 doctors and aesthetic clinic operators attending over four days.

The event’s content ranged from Advanced Hands-on Training, Advanced Anatomy Training, and a Full-day Academic Conference to Back to Basics Hands-on Training—introduced this year to provide doctors a structured review of fundamentals before advancing to higher-level procedural techniques.

Particularly focusing on Botulinum Toxin knowledge, a core theme of this year’s event, the program covered anatomy understanding, injection techniques, treatment planning, outcome optimization, and safety guidelines to equip doctors to apply this knowledge to patient care with consistent standards.

Key topics included '10 Tips & Tricks That Truly Matter for Better Toxin Outcomes' by Dr. Paisan Ramneethorn and 'Precision Anatomy for Botulinum Toxin Injection: Enhancing Safety and Outcomes,' reflecting Medyceles’ approach to pairing the use of Botulinum Toxin products like Neuronox with medical knowledge and safety.


The event gathered leading Thai and international doctors and experts to share insights on Botulinum Toxin, Filler, Anatomy, Ultrasound, and managing patient expectations. Dr. Susanna Marini, a specialist from Italy, also shared experiences, techniques, and updates on global aesthetic medicine trends, enhancing academic strength and revealing Neuramis Deep Lidocaine study results.

Besides emphasizing Botulinum Toxin knowledge, a highlight was the presentation of clinical study data on Neuramis Deep Lidocaine for lip shape adjustment and perioral wrinkles, conducted in collaboration with Mahidol University and Siriraj Laser Dermatology Center (SiSL).

The study supports evidence on the product’s efficacy and safety for the lip area and reinforces Medyceles’ commitment to Evidence-based Aesthetic Medicine—integrating data and scientific evidence as key elements in medical decision-making.

The fourth consecutive Medyceles 360° event reflects the company’s role beyond sales growth, building an ecosystem for medical aesthetics through core products like Neuronox and Neuramis, research, medical knowledge, and clinic business support.

Medyceles aims to sustain its 1 billion baht sales target for the third year running and drive Neuronox as a key growth engine while elevating the standards of Thailand’s medical aesthetics industry toward strong and sustainable development.


/ True Corporation, through True Plookpanya, continues its mission to build an inclusive society by supporting the 3rd Thailand Autism Individual Sports Competition. The event provides a platform for autistic individuals and those with special needs nationwide to showcase talent and determination, expressing pride through sports alongside families, teachers, and caregivers from over 1,000 families. This sports festival was made possible by collaboration among the Autism Parents Association (Thailand), Autism Thailand Foundation, and partner networks, with Ms. Chanok Chantathong, Assistant Minister of Social Development and Human Security, presiding over the opening ceremony.

Also present were Ms. Dutsadee Suangkan, Deputy Director of Social Development, Bangkok Metropolitan Administration; Mr. Chusak Chantayanon, President of the Autism Parents Association (Thailand); Ms. Sonthaya Boonyaphusit, Director-General of the Department of Empowerment of Persons with Disabilities; and Mr. Prapanpong Maknuan, Head of True Plookpanya, True Corporation, along with representatives from government, private sector, civil society, and autism family networks nationwide. They collectively expressed support, reflecting a society that respects differences and opens space for everyone to grow equally at Bangkok Youth Center (Thai-Japanese), Din Daeng.


/ Dhipaya Insurance Public Company Limited, represented by Ms. Khemasiri Alias, Assistant Managing Director of Banking and Financial Institutions Business Unit 1, and Mr. Krisada Kittipornpaiboon, Director of Takaful Insurance Expansion Center, delivered group accident Takaful insurance policies to Pattani FC football club. The insurance was arranged under special pricing conditions to provide confidence and security for players and coaching staff, covering a total insured amount of 22.8 million baht.

Associate Professor Dr. Worawit Baru, President of Pattani FC, accepted the policies alongside management and players at the ceremony. This insurance initiative highlights the importance of risk management and providing security for sports personnel. Dhipaya Insurance is ready to apply its expertise in insurance to support this effort.