Mr. Jirawut Suwanart, Deputy Director-General of the Department of Internal Trade, stated that following the success of the inaugural event, the department is organizing the second Premium Durian Fest 2026 in central Bangkok at Park Paragon, Siam Paragon Shopping Center.
This event aims to bring quality durians directly from Thai farmers to the heart of Bangkok, expanding marketing channels and accelerating the distribution of produce during the final phase of the 2026 durian season, as harvests from the South and North continue to enter the market towards season's end.
The department is steadily implementing the 2026 fruit management measures to absorb the large volume of produce entering the market. These include linking produce purchases, distributing products beyond production areas, opening sales spaces in retail stores, shopping centers, markets, and high-traffic areas, as well as promoting sales through online platforms and Live Commerce to maximize farmers' access to consumers.
"The department continuously connects and distributes Thai fruit produce to reduce oversupply issues, expand sales channels, and increase incomes for farmers across many regions nationwide. This event is thus a key activity to expedite produce distribution during the season's end and offer consumers access to quality Thai durians at affordable prices," he said.
The Premium Durian Fest 2026 gathers quality durians from major production areas nationwide, along with special activities and promotions, allowing the public to purchase quality Thai fruits at good value and directly support Thai farmers. Highlights include:
• Quality durians at 100 baht each, limited to 1,000 durians per day
• Durian buffet priced at 699 baht per person
• Sale of fresh quality durians and processed products from Thai farmers, as well as mangosteens and seasonal fruits from key production areas nationwide, especially late-season mangosteens.
Directly from farms to consumers.
Mr. Jirawut said the event aims not only to stimulate durian consumption but also to help distribute Thai fruits directly from production areas to consumers, easing price pressures and adding value to farmers' produce during the season's end. The Department of Internal Trade invites the public to join Premium Durian Fest 2026 from 3–7 September 2026 at Park Paragon, Siam Paragon Shopping Center.
Those who missed the 100-baht durian offer at the first event at Central Northville need not worry, as the durian and quality Thai fruit festival is brought to central Bangkok, allowing people to purchase fresh fruits from Thai farmers at special prices and support farmers' income during the final stretch of this year's fruit season.
Confidence in Potential Major Cineplex Group continues to drive business growth alongside social value creation, winning the 2026 Organization of Opportunity Award for People with Intellectual Disabilities under the concept "Empowering Ability" from Rajanukul Institute, Department of Mental Health. This underlines the company's role as a model organization valuing opportunity creation, promoting employment, and supporting self-reliance for people with disabilities through tailored job designs matching individual capabilities. The group plans to expand employment of people with disabilities from 52 to 120 by 2027 to build an inclusive society where everyone can realize their potential and grow together equally.
Premium Passenger Lounges Plaza Premium Group (PPG), a global leader in airport hospitality and passenger service solutions, officially launched its presence in Thailand at Suvarnabhumi Airport (BKK), unveiling two types of passenger lounges: Plaza Premium Lounge (PPL) and Plaza Premium First (PPF). These aim to enhance travel experiences for international departing and transit passengers by providing relaxation, dining, and rejuvenation before departure.
The new lounges are located on the third floor of the international departures area, Gate G of the boarding building (near Gate G1). Plaza Premium First covers 212 square meters with seating for 51, while Plaza Premium Lounge covers 578 square meters with seating for 98 passengers.
The launch of this dual-lounge concept marks a significant step in PPG's Southeast Asia expansion. PPG has won the World’s Best Independent Airport Lounge award from Skytrax nine consecutive years. The lounges combine modern comfort with warm, attentive Thai-style hospitality, meeting diverse travel needs.