Ms. Yi Pei Li, Regional Executive Director of Marketing at USANA Health Sciences, said the growth of the Beauty & Wellness market today reflects consumer behavior that no longer separates beauty and health, but seeks scientifically based, standardized products that can be integrated continuously into daily life.
Behind CELAVIVE lies the foundation of USANA Health Sciences, a global direct sales company from the United States that researches, manufactures, and distributes dietary supplements, skincare products, personal care items, and energy supplements.
Its manufacturing base is located in Salt Lake City, Utah, USA, registered with the U.S. Food and Drug Administration (FDA) in compliance with relevant regulations. Previous reports highlight USANA’s strength resting on three pillars: science, product quality, and long-term consumer care.
Mr. Netirat Nomtham, Business Manager, said USANA’s direct selling model prioritizes relationships between Brand Partners and consumers, including product information, experience sharing, and personalized care, especially in the Beauty market where consumers demand accurate information and advice tailored to their skin condition and lifestyle.
One of CELAVIVE’s highlights is its scientifically developed skincare formulas with carefully selected nourishing ingredients designed to fit smoothly into a skincare routine. The CELAVIVE Media Kit identifies three key innovations behind its formulas:
BioPeptide-CS combines two biopeptides designed to help reduce fine lines and aging wrinkles while smoothing skin texture. Olivol24 blends natural plant extracts to restore radiance and maintain skin hydration for up to 24 hours. The Superfood Complex includes adaptogens, extracts from white fungus and cordyceps mushrooms, and antioxidants to support the skin’s moisture barrier.
Additionally, CELAVIVE emphasizes formula development that avoids ingredients of consumer concern such as parabens, formaldehyde, and mineral oil. The products are tested for sensitive skin and reviewed by dermatology specialists, according to the brand’s Media Kit.
Ms. Palika Tarawreek, Senior Market Development & Marketing Manager, said CELAVIVE aims to make skincare routines easy to understand, not requiring many products at once but allowing users to gradually build a regimen tailored to their skin’s needs.
The launched product line covers from Bi-Phase Makeup Remover, designed to remove long-lasting and waterproof makeup, to Creamy Foam Cleanser that gently removes impurities and excess oil while exfoliating dull skin, and Perfecting Toner to condition and prepare skin for subsequent care steps.
For targeted care, the range includes Vitalizing Serum, Resurfacing Serum, and Triple Action Eye Cream, finishing with Contouring Face & Neck Crème for moisturizing. CELAVIVE’s routine can be adapted for both morning and evening use depending on the product.
A standout product is Resurfacing Serum, formulated to smooth skin and pores, even out skin tone, and reduce fine lines. Media Kit data shows a 12-week study of 33 women reported a 15.8% reduction in visible fine lines and a 23% decrease in dark spots.
Vitalizing Serum is designed to firm and smooth skin, supporting elasticity and hydration. Its efficacy is supported by an 8-week study involving 36 women and self-assessment data from participants.
Triple Action Eye Cream targets fine lines, aging signs, under-eye bags, dark circles, and puffiness. It is ophthalmologist-tested and fragrance-free. A 12-week study of 33 women showed a 16% reduction in visible fine lines and an 11% decrease in dark circles.
Contouring Face & Neck Crème is formulated to firm and smooth the face and neck skin while reducing wrinkles. Clinical studies and user evaluations support the product’s effectiveness.
Ms. Nanticha Saengchai, Diamond Director and CELAVIVE Brand Ambassador, said her confidence in CELAVIVE comes not only from scientific data but from regularly using the products herself, understanding how each step benefits skin care, and observing her skin’s response before sharing her experience with others.
She highlighted Resurfacing Serum as especially impressive, noting that consistent use transformed skincare from a beauty step into an integral part of daily self-care. Individual experiences and results may vary.
Ms. Thanyalak Korkoetsap, Emerald Director, CELAVIVE Brand Ambassador, and Certified Wellness Coach, said discussions with Thai consumers reveal skin issues such as dryness, uneven tone, dullness, rough texture, and aging signs. Coupled with the fast-paced climate and lifestyle, consumers desire uncomplicated, sustainable routines.
Beyond communicating science and products, USANA plans to enhance consumer experience through CELAVIVE Workshops, allowing interested individuals to try textures, learn usage steps, and ask questions before deciding, with no purchase obligation. This reflects a shift from Product Marketing to Experience Marketing, letting consumers engage directly with the products.
The CELAVIVE launch in Thailand represents more than adding skincare products; it extends USANA’s Health & Wellness foundation into Beauty & Wellness by integrating science, innovation, skincare routines, and personal touch experiences to make skin care a core part of self-care and modern consumer lifestyles.
Awards Mr. Theerapol Rodchuay, Assistant Managing Director of HomePro’s Service Technician Group at Home Product Center Public Company Limited (HomePro), received a certificate of honor from Mr. Chatiwut Thongkan, Deputy Director-General of the Department of Skill Development. The ceremony recognized 28 government and private sector agencies as skill development networks, underscoring HomePro’s ongoing commitment to raising Thai technicians' standards and capabilities. This marks HomePro’s ninth consecutive year receiving this honor.
Supporting Every Financial Opportunity Ms. Pojanee Kongkalai, Assistant General Manager of Personal Banking; Mr. Nithirut Sirirujiphat, Central Region 1 Personal Banking Manager; Mr. Paramin Nimanont, Central Region 2 Medium Business Manager (Provincial); and Mr. Pongsak Uraisamrit, Central Region 2 Retail Business Manager (Provincial), along with executives and staff of Bangkok Bank Public Company Limited, welcomed Mr. Santi Viriyarangsarit, Chairman of the Money Expo and the opening ceremony chairman of the 8th Rayong Money Expo 2026.
They were also joined by Ms. Phakanee Viriyarangsarit, Co-Chairperson of the Money Expo, during a visit to Bangkok Bank’s booth themed "Bangkok Bank: Growing with You" as a trusted financial partner. The bank showcased a range of financial products and services covering daily financial management to long-term security planning.
This aligns with the needs of Rayong province residents and nearby areas within the Eastern Economic Corridor (EEC), a major industrial hub with continuously growing services. The bank offered diverse products including investment services, home loans, life and non-life insurance, credit cards, and mutual funds, alongside special promotions and expert advisors to help customers plan and select financial products appropriate for each life stage.