Charn Srivikorn, CEO of Gaysorn Group, stated, “We believe an effective organization begins by creating an environment that offers opportunities for people to learn, exchange ideas, and grow together. Developing leadership and coaching skills is something we continually prioritize. Many of our senior executives have completed the Certified Chief Master Coach (CCMC) program to enhance coaching expertise and increase their capacity to handle complex challenges at the leadership, team, and organizational levels.”
“For us, coaching is not merely a tool for personnel development but a genuine approach in daily work. Through questioning, listening, and open dialogue, people exchange perspectives and discover their own potential. Leadership roles extend beyond setting direction to creating spaces for valuable conversations that encourage learning, collaboration, and building High Performance Teams.”
“This concept aligns with Gaysorn Group’s commitment to building a Workstyle Community that enables people to connect, share opinions, and thrive forward together. We believe that an environment encouraging dialogue and collaboration helps individuals develop their potential.”
“It also creates value for the organization and community. Receiving this award is a shared pride among everyone in the organization and motivates us to continue developing personnel and leaders to deliver even better experiences and value to customers, partners, and stakeholders.”
Gaysorn Group’s personnel development approach is grounded in Core Values that shape the mindset, behavior, and collaboration of people within the organization. These include Value Innovation—creating value and seeking new opportunities; Integrity—adhering to correctness and ethics; Professionalism—working with expertise; People Partnership—building trust-based cooperation; Positivity—maintaining a positive attitude; Agility—the ability to adapt quickly;
and Accountability—taking responsibility for duties and outcomes. These Core Values provide a framework to develop thinking, behavior, and teamwork throughout the organization. They promote coaching in daily conversations and work through questioning, listening, and using feedforward—future-oriented feedback. This approach opens space for personnel to participate in finding solutions and improving work while enhancing capability, confidence, and shared responsibility for common goals.
This work links with the concepts of Live & Learn and Professional Growth, supporting learning from real experience, collaboration, and continuous exchange of perspectives to enable daily potential development at work.
This approach also aligns with Gaysorn Group’s vision to create Sustainable Growth, viewing growth beyond business dimensions by emphasizing care for the environment and a diverse community, alongside building a sustainably growing organization through highly capable personnel, leaders ready to develop, and fostering an environment that promotes employee engagement and long-term learning.
Gaysorn Group organizes programs to encourage personnel engagement, conducts annual Employee Engagement surveys, invests continuously in learning and capacity development, and runs leadership and coaching development programs with ITD World to support systematic growth of personnel and leaders, creating a corporate culture that encourages continuous learning and adaptability.
Winning the Marshall Goldsmith Coaching Culture Excellence Award Thailand 2026 marks another significant milestone for Gaysorn Group in advancing an organization that values People, Leadership & Culture, and High Performance Teams.
It integrates the concepts of people development, leadership creation, and coaching culture into work at every level to build an environment that encourages people to learn, grow, and create value alongside the organization, driving meaningful and sustainable business growth over the long term.
Dr. Marshall Goldsmith, together with ITD World, the award’s founder, and a panel of global experts have endorsed Gaysorn Group as the first and only organization in Thailand to receive this award. This reflects their commitment to personnel development and growth, embedding a coaching culture into work to strengthen high-performance teams and drive sustainable growth.
/เติมรอยยิ้ม/ (This part contains only a phrase meaning “Add Smiles” or “Fill with Smiles.”) [Note: The phrase is a fragment without further context.] Wicha Poolwaraluk, Chairperson of the Major Care Foundation, organized a scholarship and charity bowling event to bring joy on the foundation’s 13th anniversary under the theme “Rooted in Giving, Blossoming with Love.” The focus is on extending giving from delivering happiness to creating educational opportunities, life skills development, and laying foundations for sustainable quality of life for children, youth, people with disabilities, and the elderly. Attendees included Arunocha Panupan, Weerawut Ongwasit, Thitaphat Isarapornphat, Narut Jeansomnang, Kanthira Techapat Thanakul, Miss World Thailand 2026, and Jiraphorn Saladang, Miss Thailand 2026, held at Star Hall, 5th Floor, Paragon Cineplex.
/เอาใจแฟนๆ/ (This part is a heading meaning “Catering to Fans.”) [No further text to translate.]
/: KFC ประเทศไทย เอาใจแฟน ๆ สายแอ็คทีฟ สร้างคอมมูนิตี้ KFC Fun Club ชวนมาแชร์โมเมนต์ผ่านทุกกิจกรรมกีฬาสุดมันส์ ไปกับ Crispy Bucket บักเก็ตไก่ไม่มีกระดูก ความอร่อยใหม่แชร์ได้ทุกโมเมนต์ โดนใจทุกไลฟ์สไตล์ ประเดิมกิจกรรมแรกเอาใจสายวิ่ง Ep. 1 RUN FUN กับงาน KFC Fun Club | Suexphen ที่ได้พาร์ทเนอร์อย่างทีมเสือเผ่น คอมมูนิตี้และกลุ่มนักวิ่งยอดนิยม มาร่วมเปิดประสบการณ์คนรักการวิ่งพร้อมร่วมแชร์โมเมนต์ร่วมกันผ่าน รูทบักเก็ต เนรมิตเส้นทางวิ่งกลางกรุงสุดเฟี้ยวเป็นรูทรูปทรงบักเก็ตไก่ KFC อันเป็นเอกลักษณ์ ออกสตาร์ทความสนุกจากลานคนเมือง เสาชิงช้า ลัดเลาะไปตามถนนย่านเมืองเก่า” translates to: KFC Thailand caters to active fans by creating the KFC Fun Club community, inviting them to share moments through exciting sports activities with the Crispy Bucket, a new boneless chicken bucket that can be shared in every moment, appealing to all lifestyles. The first activity kicks off with Run Fun Ep. 1 featuring the KFC Fun Club | Suexphen event, partnering with the Suea Phen team, a popular running community, to offer running lovers a shared experience along the Bucket Route. This unique urban running course shaped like a KFC chicken bucket starts at Lan Khon Muang, Sao Chingcha, weaving through the old town streets. Participants stopped to check in at the KFC branch at The Old Siam, completing creative photo missions with a giant bucket prop, allowing each group to pose, express themselves, and capture fun moments. KFC fans went all out with headbands and cool stickers before heading to the finish line at the KFC branch at Sao Chingcha. After the run, they shared the joy of the Crispy Bucket, an easy-to-eat, convenient boneless chicken bucket that suits modern lifestyles, serving as the perfect finale to share delicious moments and satisfy runners after crossing the finish line.
