The National Farmers Council, in collaboration with the Office of Small and Medium Enterprises Promotion (OSMEP), has created new opportunities for Thai farmers through the AgriSME project. This initiative aims to develop farmers into professional entrepreneurs by enhancing their business, digital technology, and marketing skills. It features three key activities: seminars in five provinces, four online courses, and the REBORN agricultural products expo at IMPACT Muang Thong Thani, aiming to boost competitiveness and income in Thailand’s agricultural sector.
This collaboration reflects a development approach that prioritizes farmers as the core of agricultural progress. The National Farmers Council focuses on strengthening farmers at the grassroots level by integrating traditional wisdom and experience with modern business knowledge.
Meanwhile, OSMEP plays a vital role in supporting entrepreneur development, enabling farmers to manage costs, build brands, utilize technology, and develop products that meet market demands. This partnership leverages the strengths of both agencies to systematically create opportunities for Thai farmers.
The cooperation between the National Farmers Council and OSMEP is crucial for the future of Thai agriculture as it combines expertise in farmer support with SME business promotion. This ensures that farmers gain the knowledge, skills, and appropriate market channels they need.
The goal is for Thai farmers to evolve into strong entrepreneurs who generate income from their abilities and resources, playing an essential role in sustainably driving the country’s grassroots economy.
Nescafé Run Nescafé Red Cup, Thailand’s number one instant coffee brand by Nestlé, announced the success of the 'Nescafé Run Khon Kaen 2026' event, a highlight of the 'Good Mornings Start with Nescafé Red Cup' campaign. The event gathered over 4,000 coffee-loving runners for a morning run around Bueng Si Than, Khon Kaen University, recently.
They donated 1 million baht from registration fees and contributions from Nescafé Red Cup to Srinagarind Hospital, Faculty of Medicine, Khon Kaen University, to support medical equipment purchases. Another 1 million baht was given to Khon Kaen University to provide scholarships for deserving students through the Modindang Fund, totaling 2 million baht. This marked the first time the Nescafé Run expanded to the Northeast region, the third venue this year following Bangkok and Hat Yai.
Excellence Highlight AIS reaffirmed its position as Thailand’s telecom leader by winning two awards at the 2026 Twimbit Telecom Awards Asia-Pacific: Telco to Ace Capital Returns (Asia Pacific), recognizing excellence in capital management and shareholder value creation, and Telco to Ace Loyalty Program (Asia Pacific) for the third consecutive year, reflecting success in developing comprehensive customer care programs.
These awards confirm AIS’s capability to drive business through efficient investment while building long-term customer trust and loyalty. Mr. Theer Siamapornroj, Chief Financial Officer of AIS, and Mr. Prapat Siangchan, Head of Retail Business at AIS, accepted the awards on behalf of the company.