Dr. Wararat Sirikutta, Chief Executive Officer of Meko International Hospital, said the current aesthetic surgery market is highly competitive, with clear changes in consumer behavior, especially among Upper to High Income groups who prioritize individuality and long-term results over following trends. Meko has thus adopted a new marketing strategy.
This strategy elevates the approach from Mass Aesthetic to a fully realized Personalized Beauty. We do not just sell beauty; we create confidence tailored to each individual. A key strategy for Meko International Hospital is brand development through Brand Humanization and Authenticity Marketing.
We selected actual users who can credibly share their results and experiences, such as Lydia Sarunrat and Duangdao Jarujinda, to be the organization's first brand ambassadors.
This launch is not merely about using ambassadors to enhance image but about bringing genuine representatives to convey the brand's identity in all dimensions—results, safety, and building sustainable trust. It reflects Meko Hospital's aesthetic identity and standards through the authentic perspectives and experiences of both ambassadors, delivering sincere, warm, and accessible stories. This allows viewers to experience the service atmosphere, attention to detail, and standards designed to ensure confidence and comfort throughout every step of aesthetic care.
Dr. Praemala Chaiwijitsilp, Medical Director of Meko International Hospital, said the key differentiator for Meko is the development of the P.A.M (Personalized Aesthetic Mapping) program, an innovative holistic facial analysis. We do not focus on just one point but consider the entire facial structure, proportions, and personality to design treatment truly suited to each person without excess, while preserving their unique identity.
The concept of using two-generation brand ambassadors reflects two brand dimensions. Lydia Sarunrat represents the Tailored for You concept, embodying modern women who value naturalness and individuality. She undergoes care through the P.A.M program to balance her face personally. Moreover, Lydia and her family's continued use of services reflects family-level trust, a key insight into the premium customer segment.
Meko has developed an Aesthetic Ecosystem covering everything from analysis and treatment planning to long-term post-care under international medical standards. With an investment exceeding 1.2 billion baht, the hospital offers comprehensive Aesthetic and Surgical services in one place, staffed by specialist doctors and supported by safety systems at every step. Currently, Meko serves over 100,000 clients, 80% Thai and 20% foreign from Indonesia, China, Malaysia, and Singapore.
The main customer group is the Upper to High Income segment, with an average spend of about 100,000 baht per visit, emphasizing quality, safety, and long-term results. Growth is also seen in three key groups:
Gen Y and working-age groups focusing on a natural look and personal branding.
Men who increasingly prioritize their appearance.
Medical tourists seeking international standards combined with value for money.
Service proportions are 35% Aesthetic and 65% Surgical, covering popular procedures such as rhinoplasty, breast surgery, liposuction, and facelifts. Meko aims to be among the Top 5 aesthetic surgery hospitals in Asia within five years and to promote Thailand as the region's Medical Hub.
. Vertical Short Series AIS 5G reinforces its leadership in smart networks that cater to every digital lifestyle by seamlessly integrating networks and content. It pioneers vertical short series experiences in Thailand through collaboration with ReelShort, a global vertical short series platform, delivering entertainment suited for digital consumers with easy-to-watch, quick content accessible anytime and anywhere. AIS also launches the 5G ReelShort package for monthly and prepaid customers, including VIP ReelShort access to all episodes without ads.
This comes with 5G internet at a highly affordable price of only 39 baht per month, down from the usual 599 baht. ReelShort is designed specifically for mobile viewing, featuring a content library of over 2,700 titles, including popular Chinese series, intense romance dramas, corporate themes,
and intriguing twists such as Bound By Honor (373 million views), True Heiress vs. Fake Queen Bee (435 million views), and Move Aside! I’m the Final Boss (311 million views), with new releases daily. This not only enhances the short, fast, fun entertainment experience ideal for watching on the go, during breaks, or before bedtime but also underscores AIS's strength as the most comprehensive provider of vertical short series content in the market.
. Microinsurance Muang Thai Life Assurance partners with Max Solution Service, a PTG affiliate, to provide peace of mind to Max Card members nationwide through the Songkran Insurance Joy 10 Baht (microinsurance). This group accident insurance covers life and medical expenses due to accidents up to 100,000 baht. Members can redeem the benefit by exchanging 100 Max Points via the Max Me application from 1 Apr 2026 to 30 Jun 2026 (limited to 1,000 rights), ensuring a joyful and safe Songkran festival filled with happiness and smiles.