Mr. Thanawat Wongchanwut, Assistant General Manager of Midea Products (Thailand) Co., Ltd., said Midea is confident that Thailand is a key area and a strategic base driving various businesses in Southeast Asia, especially in air conditioners, due to the continuous growth of the market, including in the real estate sector for both residential and commercial buildings.
This includes the rising demand for Smart Home and Green Building solutions. Midea is participating in the product and innovation exhibition at Architect’ 69 from 28 April to 3 May 2026, showcasing AI air conditioner innovations that save over 30% energy to meet Smart Living trends. More details can be found atwww.midea.com.th
At Architect’ 69, Midea presents the Numen Inverter air conditioner, awarded the Red Dot Design Award 2025. It features AI ECOMASTER technology that analyzes real-time data to adjust the temperature according to the environment, saving more than 30% energy, and can be conveniently controlled via a SmartHome app. It also includes Hyper Graphfins (black fins) technology that enhances durability, reduces corrosion, and extends lifespan to 20–50 years, certified by Intertek, underscoring its global quality.
Moreover, Midea offers a comprehensive range of air conditioners, from wall-mounted residential units to commercial and large building systems, with warranties that assure consumer confidence. Notable models include the mPro Easy Inverter with Air Magic dual-layer filters for pure, fresh air, the Numen and Celest Series featuring Smart Control via Wi-Fi and AI ECOMASTER for intelligent energy savings, plus AI Humidity Control that automatically regulates humidity between 40%–70% RH using AI algorithms to adjust fan speed and cooling power for balanced, stable air quality.
Other models include the Chione Series and the cost-effective, fast-cooling Tornado Easy (Fixed Speed), along with specialized innovations like the Portable AC MPA and One Way Cassette, catering to all lifestyles. These affirm Midea’s leadership in appliances that combine advanced technology, energy efficiency, and design seamlessly. Their product warranties cover all solutions comprehensively.
Midea air conditioners are manufactured at the Midea Thailand Smart Factory in Chonburi province, a high-standard facility certified as a Lighthouse Factory by the World Economic Forum. It is the world’s first model factory in the appliance industry located outside China, employing full Automation, AI, and Data systems, reflecting the potential of “Made in Thailand with world-class quality.”
Mr. Thanawat added that Midea’s business operations focus on three key visions: Energy Efficiency, Smart Technology, and Sustainability, aiming to develop advanced air conditioner innovations alongside efficient and environmentally friendly energy use.
Their goal is to enhance quality of life for everyone in society and elevate Thailand as a Strategic Hub in Southeast Asia, reflecting sustainable global growth potential. Interested parties can visit Midea’s booth L402 from 28 April to 3 May 2026.
Open House Announcement GULF and AIS continue to reinforce their leadership in infrastructure supporting the Thai people by holding a significant Open House event to recruit technology professionals in various fields, including Data Center Operation, Cloud Product, Data Analytics, Network Operations Center, Technical Sales, and International Connectivity. They invite candidates to join the expanding digital business to support future technologies.
This includes Data Center, Cloud, AI, Digital Infrastructure, Enterprise Digital Services, and Digital Bank sectors, reflecting GULF and AIS’s growth direction to enhance Thailand’s digital capabilities through the development of vital technology infrastructure for business, industry, and the digital economy over the long term.
The Open House will be held on Saturday, 9 May 2026, from 09:00 to 17:00 at the Pearl Bangkok Building. Interested applicants can register in advance athttps://products.aisacademy.com/careeropenhouseor prepare their resumes and related portfolios to walk in and apply or speak directly with the team.
Creating Value from Bottle Caps The TTALAB (GO ROUND) project under Torisen Thai Agencies Public Company Limited (TTA), led by Mr. Chalermchai Mahagitsiri, drives innovation and sustainability by encouraging employees to participate in creating value from waste resources. The initiative involves collecting plastic bottle caps for recycling into benches over a one-year period, successfully gathering more than ten thousand caps.