Mr. Thitiwat Kuwijitsuwan, Chief Executive Officer of Capstone Asset, the developer of PEYLAA Phuket, Autograph Collection Residences, said that after opening the show unit for just three months, the project has generated over 600 million baht in sales, reflecting strong demand for high-end residences in Phuket entering a new era of luxury real estate.
Buyers are seeking a lifestyle that reflects their identity, taste, and unique living experiences. PEYLAA Phuket, Autograph Collection Residences, the first Branded Residences under Marriott International's Autograph Collection brand in the Asia-Pacific region, meets these demands impressively from both Thai and international buyers looking for long-term quality living.
This success highlights Phuket's real estate market potential as a lifestyle and property destination, and it also reflects the growth of Luxury Lifestyle Living, where modern buyers value character, culture, and branded experiences as much as location or investment.
What sets PEYLAA Phuket apart is its affiliation with the Autograph Collection brand, one of Marriott International's most distinctive luxury brands. It is dedicated to creating experiences with unique stories that differ and reflect the spirit of each location, rather than offering generic luxury products that are the same worldwide.
Mr. Thitiwat explained that what makes Autograph Collection different is that the brand does not try to make everything uniform but values the character and story of each place. This aligns with PEYLAA Phuket's philosophy of creating a project that truly reflects the spirit of Bang Tao and Phuket, rather than being just another luxury condominium.
"Today, many luxury buyers, especially international ones, are not just looking for a vacation home or sea view, but a lifestyle ecosystem where they can live continuously. They seek projects with long-term management quality, brand reliability, practical living convenience, wellness lifestyle, and an environment conducive to long-term quality of life."
Another major strength is its connection to the Autograph Collection hotel located at the front of the project. This allows residents to access a hospitality ecosystem similar to a luxury hotel, including restaurants, cafes, relaxation areas, and services at luxury hotel standards, enhancing quality of life and creating a resort living atmosphere daily.
Additionally, a key attraction for many buyers is the international service and management ecosystem of Marriott International, along with the Marriott Bonvoy membership network of over 240 million members worldwide. This creates opportunities to reach quality customers from various countries and supports the demand for long-term residence and the growing lifestyle traveler segment in Phuket.
Enhancing Insurance Benefits Dhipaya Insurance Public Company Limited, in collaboration with the Private Vocational Education Colleges Association of Thailand under the Royal Patronage of Her Royal Highness Princess Maha Chakri Sirindhorn (PVET), signed a Memorandum of Understanding (MOU) to promote insurance welfare, support educational activities, and exchange knowledge aimed at improving the quality of life and security for private vocational education personnel and students nationwide. They will also develop insurance products and services to increase accessibility for association members.
The 'Brand Khon Lork Reung' Campaign Suntory Beverage & Food (Thailand) Co., Ltd. has extended the 'Brand Khon Lork Reung' campaign, a loyalty platform project where consumers drink the brand and scan the code on the bottle, until 31 July 2026. Originally scheduled from 19 January to 30 April 2026, the extension follows overwhelming nationwide consumer response, offering an immediate 50% cashback on the first three bottles purchased.
Consumers can receive up to 200 baht cashback after scanning seven bottles and continuous cashback up to 360 baht per month after scanning 28 bottles. The campaign also includes activities inviting friends to join and try the brand, rewarding 10 BRAND'S Points immediately. This promotes both cashback benefits and the health advantages of BRAND'S Essence of Chicken to others, reinforcing the brand's role as a daily support for consumers.