Dr. Wasana Intasaeng, founder of BioActive+ Co., Ltd., said that over the past year, BioActive+ has focused on developing premium health products based on a concept that combines health science, beauty, and global innovation to meet the needs of modern consumers who increasingly value quality, safety, and transparency of ingredients.
The partnership with EXBERRY® reflects the brand’s vision to elevate health product standards by selecting natural color innovations recognized worldwide.
BioActive+ announced a new shade called Purple Plum for its Concentrated Liquid Collagen product, effective from the production batch dated 5 May 2026, Lot No. 2605043048 onwards. This shade is developed from 100% natural extracts of Black Carrot combined with Blueberry, using EXBERRY®’s natural color extraction technology.
This helps enhance color stability, provides a bright and natural tone, and reduces color change issues in concentrated liquid products. The new shade adjustment does not affect product quality, safety, or efficacy and has passed stability tests according to standards.
Beyond developing the new shade, the collaboration between BioActive+ and EXBERRY® also covers future natural color innovation for products. EXBERRY® will participate in sourcing raw materials and research to continuously advance BioActive+’s natural color innovation initiatives.
Additionally, BioActive+ plans to label products using natural colors with a 100% Natural Colour symbol to help consumers easily identify them and to reflect the brand’s commitment to seriously adopting natural innovations.
Sutthirak Supwijit, co-founder of BioActive+ Co., Ltd. and head of Brand & Product Strategy, said that today’s consumers evaluate products not only by ingredients or results but also by the overall product experience. Therefore, they emphasize every product element, from formulation to visual perception. This collaboration enhances BioActive+ products to better meet quality, stability, and consumer experience requirements.
JAPAN Fair Big C, in collaboration with the Embassy of Japan in Thailand, held the fifth JAPAN Fair, a festival featuring Japanese products. This event underscores the retailer’s commitment to catering to all consumer lifestyles by elevating the shopping experience with premium products, making it easier and more convenient for Big C customers to access top-quality Japanese goods.
The fair also celebrates and continues the strong partnership as Thailand and Japan approach the 140th anniversary of their diplomatic relations.
The official opening ceremony was honored by His Excellency Masato Otaka, Ambassador of Japan to Thailand, as the chair, with Mr. Asawin Techajaroenwikul, CEO and Managing Director, and Mrs. Thapanee Techajaroenwikul, Vice Chairwoman of Big C Supercenter Public Company Limited, along with executives and business partners warmly welcoming attendees on 25 May 2026 at Big C Ekkamai branch.
THAIFEX Initiatives The TCP Group reaffirmed its leadership in the Thai beverage industry at THAIFEX – Anuga Asia 2026 under the theme "Energizing Your Opportunities Forward." The group showcased its comprehensive business capabilities, from brand building, product development, and international-standard production to a strong distribution network, while supporting entrepreneurs and business partners for sustainable growth. It also aims to propel Thai brands and entrepreneurs to thrive sustainably on the global stage.