Pek Sanchai, founder of Kopeg Food Co., Ltd. and the Mafia Noodles brand, introduced the Mafia Universe concept to extend the Mafia Noodles brand under the theme “Deliciously Spicy, Richly Flavored Thai Style, Rivaling Any Nation.” This builds on the success of Thailand’s No.1 Premium Instant Noodle to launch a variety of new product lines this year, catering to young consumers both in Thailand and abroad.
At the event, Mafia Noodles launched a new product lineup aimed at young consumers domestically and internationally. This included popular flavors like Spicy Chicken Plus 1, Plus 0.5, and Spicy Carbonara, as well as new flavors such as Spicy Chicken Plus 2 and Spicy Dried Beef, clearly reflecting the bold Thai spiciness unique to the brand.
Additionally, the brand expanded into new product groups within the Mafia Universe, including Mafia Sauces such as Mafia Sauce, Mafia Oyster Sauce, and Hot Chili Sauce, along with snack items like Mafia Chicken Feet and various Mafia Nuts, extending the brand’s intensely flavorful Thai-style DNA into new categories.
Pek Sanchai said the current food market shows consumers seeking not just tasty food but also products with unique character and new dining experiences. This drives brands to develop clearer product identity and branding. The Mafia Universe will unify various Mafia brand products that share the core traits of being delicious, spicy, and authentically Thai.
For 2026, the company plans to expand both domestically and internationally, focusing on ASEAN countries, the Middle East, and Asia—markets that favor bold Thai flavors. It aims to strengthen the brand as a distinctive modern Thai food brand recognized internationally.
A key highlight of Mafia Noodles is product quality, including noodles baked rather than fried, rich sauces, and a unique roasted chili recipe that offers an authentic Thai aroma, differentiating it from ordinary instant noodles.
. Kasikornbank and Ant International signed a memorandum of understanding (MOU) to form a strategic partnership aimed at enhancing financial infrastructure. They will promote Financial AI technology to boost cross-border money transfers and liquidity management within Thailand.
Customers and merchants connected through Ant International’s network can now conduct real-time 24-hour cross-border transactions in US dollars (USD), advancing Thailand’s position as a regional digital financial hub.
. The new Dyson Supersonic™ Travel hairdryer caused a stir with its exclusive preview in Thailand. Designed to meet the needs of daily routines and a dynamic lifestyle, the event under the theme Beauty on the Go featured Sky Wongravee Nateethorn, Friend of Dyson Beauty, along with Dyson engineers, hairstyling experts, and scalp care specialists. They shared insights on styling and hair health. The Dyson Supersonic™ Travel will officially launch across Thailand on 12 June 2026 at a price of 10,900 baht.