Mr. Kiattisak Srisuriyaporn, Head of Business Development at BlueRing Energy Provider Company Limited, said the world is currently facing an unavoidable energy crisis. Similarly, Thailand's economic slowdown has caused living costs to soar, leading to incomes that no longer balance with expenses. Electricity prices have continuously risen due to increasingly hot weather every season.
This has caused household electricity consumption to reach historic highs. The government is encouraging people to install more solar panels. In response, the company developed a new solar panel installation solution to overcome investment cost barriers by launching Thailand’s first subscription system, starting at just 699 baht per month, offering savings of up to 1,200 baht.
This helps turn electricity expenses into savings, with estimated electricity bill reductions of about 40 to 50%. It makes having solar panels at home much easier, with free maintenance throughout the contract term and the option for customers to own the system outright at the end of the contract for only 199 baht. Additionally, customers contribute to reducing PM 2.5 dust, promoting clean energy and environmental sustainability.
Since launch, the focus has been on building a customer base in Bangkok and its metropolitan area. Importantly, BlueRing’s customers trust the safety standards of all products, which have international certifications such as IEC and TÜV. The equipment structure is weather-resistant with high standards of IP67 and IP68, ensuring true electrical safety for home systems.
Understanding the needs of modern consumers amid an economic slowdown, the company developed the subscription system based on the concept of accessible, risk-free clean energy. Its advantages over traditional services include easy subscription and installation without paying hundreds of thousands upfront, immediate electricity bill savings upon installation, and guaranteed value.
Because it transforms electricity bills from a burden into profit through immediate cost reductions from day one, customers bear no risks regarding payback periods or hidden maintenance and after-sales costs. Moreover, for ultimate peace of mind in long-term use,
BlueRing also provides insurance coverage and confidence with fire liability insurance up to 100 million baht, truly alleviating residents’ concerns about unexpected incidents. Customers can monitor saved amounts and electricity units in real time via an application. They need not worry about extra costs since the company manages all steps without additional fees. When customers complete monthly payments through the contract, they will own the system outright for just 199 baht.
To truly support customers’ digital lifestyles, BlueRing has developed the BlueRing Application, an intelligent all-in-one service platform. At launch, they offer a special promotion: the first 1,000 subscribers receive two months free. Those interested in turning their rooftops into income sources and joining the clean energy movement can find more details atwww.bluering.co.th
Donation to Sai Jai Thai Foundation Ms. Pojanee Kongkalai, Assistant General Manager; Mr. Apiwat Punnopakon, Vice President and Public Relations Manager; Mr. Chainarat Suchanwanich, Vice President and Metropolitan Region 6 Manager; Ms. Jitprapas Malaniyom, Assistant Vice President and Plubplachai Branch Manager, along with executives and staff of Bangkok Bank Public Company Limited, donated 100,000 baht.
This donation supports the Sai Jai Thai Foundation under Royal Patronage for the 13th consecutive year, in honor of Her Royal Highness Princess Maha Chakri Sirindhorn on the occasion of her 71st birthday on 2 April 2026. Ms. Amara Intawong, Director and Treasurer, and Mom Luang Umsuk Kitiyakorn, Administrative Director and Foundation member, received the donation at the foundation’s office on Sri Ayutthaya Road, Bangkok.
Bangkok Bank, as a trusted partner and friend, has consistently allocated budgets to the Sai Jai Thai Foundation since 2013. This supports the foundation’s mission to assist soldiers, police, civilians, and volunteers who have died or been injured in national service, as well as families of the fallen, through financial aid, medical care, education for children, and career promotion to help them live stable, quality lives.
Modern Fermented Pork Sausage Thai Inno Food Company Limited is elevating traditional Thai fermented pork sausage (Naem) from a local dish to a modern product. It combines unique Thai flavors with contemporary production innovation, preparing to officially launch Naem Plus this August.