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Marketing Roundup: SE Biz Group Hosts SE Biz Charity Pawsitive Run 2026

Marketing & trends08 Jun 2026 10:00 GMT+7

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Marketing Roundup: SE Biz Group Hosts SE Biz Charity Pawsitive Run 2026

Ms. Nattthanin Kunatanath, Managing Director and Chief Marketing Officer of ESC Water Sport Park Company Limited, or ESC Park, said the SE Biz Charity Pawsitive Run 2026 attracted over 269 participants, including health enthusiasts, animal lovers, business partners, and affiliated companies. The event was held under the concept "Run to Give... Every Step Matters."  

The event aimed to promote health alongside fundraising and support for stray dogs and cats, while creating a space for sharing among families, animal lovers, and the community. Activities included runs of three distances—2 km, 5 km, and 8 km—and special events for participants bringing pets, all in a warm, friendly, and pet-friendly atmosphere that received positive feedback from attendees.

The SE Biz Charity Pawsitive Run 2026 was more than just a charity run; it marked the beginning of building a community connecting people, families, health enthusiasts, and animal lovers. We believe social assistance doesn't always start with grand acts but can begin with small collective efforts. Every step taken today represents another move towards providing opportunities and aid to stray dogs and cats awaiting society's care.


This event reflected the power of collaboration among businesses, partners, and the public working together to benefit society, marking another significant step for SE Biz Group in advancing sustainable social initiatives.

The event received support from both public and private sectors, including SE Biz Group affiliates and business partners such as Vitamilk Protein Plus, Pet Planet’s "Love with a Tail" by Tell2Tell Company, Thai Coco, 100 Plus Pro, Choo Choo, Moochie, PKAH Veterinary Center Rangsit, Synphaet Animal Hospital, CatLab, iWelty, Xiang Piao Yi products, and Chang drinking water, among others.

The group will continue supporting social activities and provide a platform for all sectors to participate in creating a better society. The aim is for this event to be more than a charity run—to become the start of a culture of sharing within organizations and Thai society.


Changing Perspectives: Reviving Thailand’s Seas Bangkok Bank Public Company Limited, led by Mr. Apiwat Punnopakon, Vice President and Public Relations Manager, Mr. Suwit Intarachalem, Vice President of Public Relations, along with executives and staff, joined the World Ocean Day 2026 event under the theme "REIMAGINE: Seeing the World and Oceans Anew (The Ocean, Redesign The Future – Rethink the Sea for a Sustainable Planet)."

The event aimed to raise public awareness of the importance of marine ecosystem conservation. It was honored by Mr. Damrongsak Yodthongdee, Deputy Governor of Samut Sakhon Province, as the ceremony’s chairman, and Mr. Montri Hamontri, Director of the Marine and Coastal Resources Office 8, as the event’s organizer, held at the Marine and Coastal Resources Office 8 in Khok Kham Subdistrict, Mueang Samut Sakhon District, Samut Sakhon Province.

On this occasion, the bank continued the success of the Bualuang Save the Earth: Rak Tha Chin project, which focuses on marine debris management in the Tha Chin river mouth area. Since its inception, it has collected 53,716.65 kilograms of marine debris (as of April 2026). The project features exhibitions on conservation, resource restoration, and marine debris management alongside hands-on activities including mangrove planting, crab releasing, and waste collection and sorting.

Additionally, the bank supported the event with 600 bottles of drinking water and donated 400 eco-friendly shirts made from recycled plastic bottle fibers. Recycling PET bottles into fibers not only reduces plastic waste and landfill space but also conserves raw materials, energy, water, and crude oil, while lowering greenhouse gas emissions.

These eco-shirts are comfortable, quick-drying, and breathable, helping reduce energy use and being environmentally friendly. This event represents a shift in perspective and ignites cooperation to truly restore the future of Thailand’s seas toward sustainable growth.


Vision Unveiled Dr. Tham Jirathiwat, Managing Director and Chief Digital Officer of Central Retail Vietnam, spoke as a leader of Thai businesses at the Thailand-Vietnam Business Forum 2026 (TVBF 2026), commemorating the 50th anniversary of diplomatic relations between Thailand and Vietnam. He shared a vision under the theme "Growing Together," aiming to open new dimensions of cooperation by integrating the strengths of both countries to create added value and open doors to stable shared progress. He also revealed strategies behind the sustainable growth and consumer trust achieved by Thai retail businesses in Vietnam.