Uraiwann Tantipiriyakij, Deputy Managing Director of Operations and Marketing at Home Products Center Public Company Limited (HomePro), said that in an era when home-related information is easily accessible at one's fingertips, consumers can search for product specifications, compare prices, or read reviews online within seconds.
However, one thing technology cannot replace is the confidence that helps make every decision more accurate, especially concerning the home, which relates to quality of life, safety, and long-term use. Whether young people buying their first home, working adults renovating, or seniors seeking products suitable for safe living, everyone shares the same question: how to choose the right products and services.
Because customers are not afraid of buying expensive items but fear making the wrong decision, this is why HomePro, a leader in Home Solutions and Living Experience, always believes customers do not just come to buy products but seek people who make home decisions easier and more confident at every step.
Therefore, HomePro places great importance on continuous personnel development to create employees who are true home experts—not only understanding products and their functions but also comprehending customers’ needs, concerns, and lifestyles through a systematically designed personnel development process.
This includes theoretical learning, hands-on practice, and standard-based evaluations to ensure that every recommendation customers receive is accurate and delivers the highest efficiency. All of this is driven by the organizational value of Customer Success, meaning the customer’s success is the ultimate goal, reflecting HomePro’s commitment to stand by customers and improve every aspect of home life throughout their journey.
"Today, when products, prices, or promotions can be easily compared, what truly makes the difference is the quality of the people in front of the customers. We believe customers are not just looking for salespeople but for those ready to think with them, care for them, and help them make the right decisions from purchase to usage," he said.
For HomePro, a home is not just a place to live but a space of happiness, bonding, and life for people of all ages. Choosing a product is therefore not merely about price but about selecting what truly suits the home and its residents. Every HomePro employee must be thoroughly prepared before serving real customers.
The starting point of service quality that customers experience comes from a different definition of "employee." HomePro does not just seek people who are good at selling but is building personnel who understand both homes and people because good home advice requires deep product knowledge and understanding of residents’ true needs, space limitations,
and the diverse lifestyles of each customer. Therefore, becoming a HomePro employee is not something anyone can do immediately but requires intensive learning and continuous development to elevate from a product seller to a true home expert whom customers can trust as a consultant on all home matters.
The expertise customers experience begins within the first 60 days of employment through a step-by-step personnel development approach HomePro has established, starting with laying the foundation so new employees understand the corporate culture and work direction from day one, followed by setting specific standards according to each department.
This includes sales, service, and management departments. Then comes a critical phase where employees learn specialized knowledge in their respective departments alongside practical on-site training so that every recommendation given to customers is based not on guesswork but on real learning and practice, reflecting HomePro’s work ethic instilled in every employee: commitment until success without letting learning stop halfway.
What makes HomePro’s personnel development approach different is the belief that theoretical knowledge alone is insufficient for service. Every employee must undergo practical tests and evaluations according to clear standards before being certified to fully serve customers.
The results are evident at every branch through product demonstrations, usage advice, problem analysis assistance, and even sharing useful tips customers can take home. Moreover, when unexpected issues arise on-site, employees are ready to adapt quickly and create new opportunities to care for customers in every situation.
"The trust customers place in HomePro employees is something built over time and with dedication. Therefore, developing people is the most worthwhile long-term investment because although customer behavior changes rapidly, what keeps them coming back is the feeling that someone truly understands and stands by them," he added.
The ultimate goal of the employee development process is customer success, aligning with HomePro’s core values that drive all employees through Customer Success—making customer success the sole focus of every department, Speed and Agility—working swiftly to keep pace with market changes,
and ONE HomePro—every department collaborates with the customer as the center point. With this shared goal, customers can be confident that each time they receive service, they will be well cared for without having to look for help or be left to solve problems alone because every employee is ready to deliver success and stand by customers to improve all home-related matters.
"For HomePro, a home is not just a residence but a space of life and happiness in every moment. We never stop developing our people with understanding, care, commitment, and dedication because every time we serve customers, HomePro creates better living for everyone, truly," he concluded.