Ms. Suma Wongphan, Senior Vice President of Marketing Promotion at ICONSIAM Company Limited, stated that amid ongoing economic uncertainties, consumers today no longer seek just discounts but place greater importance on overall value for money in their spending. This includes tangible benefits, convenience, and experiences that match their lifestyles, leading to a shift from buying merely to satisfy needs toward more rational spending decisions.
ICONSIAM has reinforced its status as a Global Experiential Destination for tourists worldwide, reporting a 15% increase in traffic during the first five months compared to last year despite economic challenges. This success is largely supported by Thai customers, especially families with children, who are spending more time and money within the mall. While Thailand's overall tourism faces various challenges, international visitor numbers to ICONSIAM have continued to grow steadily over the same period.
Compared to last year, traffic rose by 15%, with the top five visitor nationalities being China, India, South Korea, Japan, and Taiwan. This reflects ICONSIAM's role as a key destination for quality tourists from around the world and as a major driver of the country's retail and tourism economy.
"Today's promotions are not just about discounts; they must truly deliver value return to customers through rewards, benefits, and experiences that fit daily life. BIG BANG SALE 2026 is designed under the concept of 'value level-up' to ensure every spending returns multiple forms of value," she explained.
For ICONSIAM BIG BANG SALE 2026, ONESIAM members will enjoy six levels of value benefits, including discounts up to 80%, SIAM Gift Card returns of up to 13,850 baht per day, and an additional 13,850 ONESIAM COINS. There are also perks for new members, reward-focused shoppers, and credit card partnerships to enhance spending convenience, making this campaign more than just a sales promotion.
Furthermore, BIG BANG SALE 2026 highlights ICONSIAM and ICS's role as economic drivers for retail and tourism mid-year by motivating Thai consumers and tourists to increase spending while elevating the shopping experience to meet new consumer behaviors.
The ICONSIAM BIG BANG SALE 2026 campaign offers ONESIAM members an upgraded experience with increasingly valuable benefits, delivering six levels of value between 12 June and 29 July 2026.
Sahagroup Fair Sahapat Group is preparing to host the 30th Sahagroup Fair & Fest under the concept 'Let's Go Together' to celebrate 30 years of fairs and festivals supporting Thai people and moving forward together. The event will elevate its status as both a 'fair' packed with innovations and special-priced products and a 'festival' offering entertainment for all generations. Visitors can enjoy concerts, fashion shows, and seminars, along with signing cooperation agreements with partners to drive over 20 economic projects. The event runs from 25 to 28 June 2026 at Halls 98-100, BITEC Bangna.
Celebrating the 9-Level Pali Scripture Honor Bangkok Bank Public Company Limited, led by Mr. Amorn Chantrasomboon, Mr. Arun Jirachawala, Mr. Siri Jirapongphan (bank directors), Mr. Rachad Sektrakul, Ms. Ornuch Nampoolsuksan, Mr. Phiphat Assamongkol, Ms. Naddaram Patchimsawat, and Mr. Prinya Maneepasert (assistant general managers), along with executives and staff, held the 53rd annual ceremony in 2026 honoring monks and novices who successfully passed the rigorous 9-level Pali scripture examination, the highest study level in the Thai Sangha's Pali doctrinal division. This achievement is a source of pride for Buddhism.
The ceremony was graciously presided over by Phra Prommoli (Suchart Thammaratano, Pali Scholar Level 9), a member of the Supreme Sangha Council, head of the Pali division at Sanam Luang, and abbot of Wat Paknam Phasi Charoen Royal Monastery. He served as the Buddhist officiant, presenting fans, shoulder bags, and triple robes, and delivered a congratulatory sermon to the 121 monks who passed the 9-level Pali scripture exam at the 30th-floor conference room of Bangkok Bank's headquarters on Silom Road.