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Marketing Roundup: SOLYNA Residence Invests 1 Billion Baht to Target Krabis Ultra-Luxury Real Estate Market

Marketing & trends19 Jun 2026 14:28 GMT+7

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Marketing Roundup: SOLYNA Residence Invests 1 Billion Baht to Target Krabis Ultra-Luxury Real Estate Market

Mr. Naruphan Promwiset, Co-Founder | Wellness & Longevity of the SOLYNA Residence project, Managing Director of Klong Thom Heritage Co., Ltd., and Deputy Director of Amataya Wellness, the promoter of Krabi's natural salty hot springs as a global Wellness Destination, said the development of SOLYNA Residence under the sustainable living concept reflects a vision to integrate luxury living with wellness and longevity living seamlessly.

It clearly reinforces the SOLYNA brand image in aspects of modern luxury, privacy, and exclusive high-society experiences.

Moreover, the project's development concept aligns with the expanding health market trends and the residential sector in Krabi, especially in the Klong Thom beach area, which has the potential to evolve beyond a beach tourism zone into a wellness frontier zone in the future.


At the same time, the luxury residential market is expanding into coastal areas that remain highly natural and private, which motivated the decision to develop the SOLYNA Residence project.

SOLYNA Residence is not competing with projects in Krabi but is positioning itself against second homes in Phuket, Bali, and other world-class destinations because what we offer today is not just real estate but long-term quality of life that grows with Krabi’s real estate market as it moves beyond Phuket as a destination.

Six highlights of SOLYNA Residence toward becoming Krabi’s ‘Rare Longevity Destination’.

1. Rare Location: Klong Muang Beach is one of Krabi’s most beautiful and private locations, surrounded by world-class resorts, maintaining true tranquility and naturalness.

2. Beyond Phuket: As Phuket reaches full development, Krabi emerges as the new choice meeting both investors’ and quality-of-life seekers’ needs, with its international airport, natural attractions, and world-class climbing spots like Railay.

3. Panoramic 180-degree ocean sunset views with maximum privacy (limited units) and luxury resort-level longevity living services tailored to high-net-worth lifestyles, a rarity in today’s premium seaside real estate market.


4. Longevity Living: Inspired by global Blue Zones, designed to promote long-term health and quality of life with facilities like infinity onsen, spa, fitness, and yoga studios.

5. World-Class Services: Butler, concierge, airport transfers, restaurant and activity bookings, plus 24-hour accommodation and rental management.

6. Rare Item: Only 8 units available during this soft launch, with special privileges for owners (Founder Privileges).

MIRA and SERA: Two villa styles in Modern Minimal Wellness Villa design.

Mr. Wirat Sriratchatrakul, Co-Founder Construction & Real Estate Development and expert in construction and architectural materials innovation, said SOLYNA Residence is a luxury wellness villa project with only 16 units on Klong Muang Beach, Krabi.

Developed under Thailand’s first Rare Longevity Destination concept, combining world-class architecture, health-focused living, and five-star resort services amid one of Southeast Asia’s most pristine natural environments.

The project is designed by Pure Design Co., Ltd. under the concept 'Designed for the Horizon,' featuring a Modern Minimal Wellness Villa style that emphasizes beauty alongside sustainable long-term living.

The two villa types, named MIRA and SERA, symbolize light and sky, reflecting SOLYNA’s connection to nature and the horizon. Construction is overseen by Stonehenge Inter Public Company Limited to deliver perfect quality in every detail.


A new definition of wealth: investment and living opportunities.

Mr. Chanon Israelsen, Co-Founder | Finance & Investment of SOLYNA Residence and Executive Vice President of Retail Business Group at Generali Thailand, said the new definition of living today positions SOLYNA Residence as Krabi’s first wellness residence—not just a sea- and mountain-view vacation home, but an investment in long-term quality of life and a rare asset with limited units, catering to long-term investors (capital gain plus yield), second-home buyers, and the ultra-high-net-worth group (UHNW).

With Krabi’s growth potential as a global destination, the scarcity of premium beachfront land, and the expanding wellness tourism market, SOLYNA Residence represents a unique investment opportunity for homebuyers and long-term investors to create valuable assets that can be passed down through generations.

This launch marks a significant milestone for SOLYNA Residence entering the international luxury and wellness real estate market, reinforcing the project’s image as more than just a residence but a future asset of living.


Ms. Nachayada Chatpichakorn, Project Consultant & Marketing expert in branding and high-end customer care, and the concept creator of SOLYNA Residence, added that luxury residences are remembered not only for architectural beauty but also for the feelings they evoke in residents.

The official launch event of SOLYNA Residence took place at The Glass House, Park Nai Lert Hotel Bangkok, in an exclusive atmosphere. The event was honored by senior executives and distinguished guests who participated in the first project presentation and had the opportunity for early-bird booking before the official market launch.