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Marketing Roundup: InfoComm Asia Reveals Thailands Potential to Become a Digital Hub

Marketing & trends22 Jun 2026 16:30 GMT+7

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Marketing Roundup: InfoComm Asia Reveals Thailands Potential to Become a Digital Hub

June Ko, Managing Director of InfoComm Asia Pte Ltd, organizer of InfoComm Asia, stated that the Asia-Pacific Pro AV Market Playbook 2026, created in conjunction with AVIXA's Industry Outlook and Trends Analysis (IOTA) 2025–2030 report, highlights that the Asia-Pacific region is becoming a key driver in the growth of the global professional audio-visual (Pro AV) industry.

According to the report, the Pro AV market in the Asia-Pacific region currently represents a business opportunity valued at $123.7 billion USD and is projected to grow to $151.4 billion USD by 2030. Southeast Asia is identified as one of the fastest-growing strategic markets in the region, supported by new infrastructure development and a full digital transition, unlike some regions where investments mainly focus on replacing older technologies.

The report also highlights Thailand's outstanding potential as one of ASEAN's most diverse and rapidly growing markets. Key factors include Thailand's role as a regional hub for Meetings, Incentives, Conferences, and Exhibitions (MICE), a strong tourism industry, service businesses, the hotel sector, and ongoing investments in transportation infrastructure, all supporting long-term market growth trends.


Moreover, Thailand is cited as a clear example of growth in the Experience Economy. Domestic businesses—including retail, mixed-use property developments, and hotels—are accelerating investments in communication technologies that create immersive and interactive experiences, such as large LED displays, professional-grade sound innovations, digital advertising, and hybrid event platforms, enhancing competitiveness and consumer engagement.

To demonstrate Thailand's readiness, the report compiles success case studies of advanced technology applications by leading global innovators in key Thai projects. Examples include installing a low-latency media distribution network designed for 24/7 operation at Suvarnabhumi International Airport.

Also featured is the engineering of a dual-sided curved LED display system designed to withstand tropical weather at The Forestias, a super-luxury real estate development; the enhancement of retail and wellness experiences at the flagship Technogym Bangkok store; and the use of intelligent processing technology at Chulalongkorn University, one of Thailand's premier educational institutions.

These successes, supported by 18 leading global technology brands featured in the report, reflect Thailand's full transition toward digitalization. The technologies and innovations highlighted will be showcased at InfoComm Asia 2026, to be held from 15–17 July 2026 at the Queen Sirikit National Convention Center in Bangkok. The event will serve as a major Asia-Pacific platform gathering Pro AV solutions and advanced integrated system technologies under one roof.

As the host of InfoComm Asia, Thailand has partnered with the Thailand Convention and Exhibition Bureau (TCEB) to offer special benefits through the Thailand MICE Visa Card campaign for foreign visitors. This campaign provides discounts on commercial services, spa treatments, and dining, expected to stimulate the economy and attract investors, technology experts, and industry decision-makers from around the world to Thailand.

Businesses, executives, technology buyers, consultants, and system integrators seeking insights to prepare for digital technology transitions can register to download the full Asia-Pacific Pro AV Market Playbook 2026 report free of charge. The report offers information on investment trends, applications of artificial intelligence in meeting rooms, network infrastructure, and new business opportunities arising from the growth of connected smart infrastructure.


/ Sara Lamsam, Chief Executive Officer of Muang Thai Life Assurance Public Company Limited, led top representatives selected by the Thai Life Assurance Association to receive the 43rd Thailand National Quality Awards (TNQA) for 2026. The award ceremony was held by the Thai Life Assurance Association at Icon Hall, Iconsiam shopping mall. The event was honored by Dr. Anek Laothamatas, Deputy Prime Minister and Minister of Finance, along with Chuchat Phamulpol, Secretary-General of the Office of Insurance Commission (OIC), and senior executives from the OIC, who joined to congratulate the awardees.


WAVE BANGKOK 2026 WONTECH ASIA, a leading Korean beauty company, has surpassed 1 billion baht in revenue in Thailand as the Thai market grows strongly. The company’s portfolio has expanded by 39%, capturing over 40% market share in the RF device segment. WONTECH is set to host WAVE BANGKOK 2026, highlighting Thai doctors’ capabilities on the international stage.

WAVE BANGKOK 2026 is more than an academic conference or a technology launch; it reflects WONTECH’s new direction and the future of the industry in Asia. The first highlight is ‘The Vision Reveal,’ unveiling WONTECH’s new Corporate Identity under the concept ‘Beyond Future.’ This brand transformation is expressed through a new logo symbolizing modernity and internationalism.

The second highlight is ‘The Exchange Hub,’ a regional knowledge-sharing space bringing together expert doctors from Southeast Asia to share real-world experiences and update new skincare protocols. Another key feature is ‘The Asian Standard,’ reflecting WONTECH’s role as Asia’s leading market player in Energy-Based Devices.