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Marketing Roundup: Besins Healthcare (Thailand) Supports LEGACY RACE Event

Marketing & trends24 Jun 2026 11:30 GMT+7

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Marketing Roundup: Besins Healthcare (Thailand) Supports LEGACY RACE Event

Ms. Patralak Kongthaworn, Country Manager of Besins Healthcare (Thailand) Co., Ltd., along with her team, supported the LEGACY RACE event organized by VJ Ja Nattaveeranuch Thongmee, a sports competition for people aged 50-69. The event aims to inspire those over 50 to pay attention to their health and live actively, emphasizing the concept of Health Span—living a long life with good quality through proactive healthcare.

This support reflects Besins Healthcare (Thailand)'s role as a global pharmaceutical company specializing in research and development of hormone replacement therapies, focusing on holistic health care including exercise, nutrition, rest, and hormone balance management.


They believe hormone balance is a fundamental foundation for long-term quality of life, as hormones affect many bodily functions such as energy, sleep, mood, memory, muscle mass, and metabolism. When the body is balanced, it helps individuals live actively, energetically, and be their best selves with good long-term health.

Under the mission 'By Your Side For Life,' Besins Healthcare (Thailand) continues to promote hormone health knowledge so everyone can live longer with quality, strength, and happiness at every life stage. Longevity is not just about living longer but maintaining good health, strength, and being fully oneself every day.


Preparing for Green Business Opportunities Bangkok Bank Public Company Limited, led by Mr. Chatisiri Sophonpanich, President, Mr. Kobsak Pootrakul, Deputy President, and Ms. Niramarn Laisathit, Deputy President, along with executives and employees, launched the second class of the “Green Transition Academy,” part of The Academy program under Bangkok Bank. This initiative aims to unite efforts to help Thai businesses compete globally.

This year, they welcomed Mr. Pichai Chirathivat, Executive Director of Central Group, who shared his experiences in "From Strategy to Action: Green Transition Leadership." The focus was on integrating sustainability into organizational strategy to achieve tangible ESG goals, while fostering leadership, corporate culture, and governance systems that support efficient, competitive low-carbon business operations in the long term.


Shrimp Fair Tops, a food business under Central Retail Group, partnered with the Department of Internal Trade, Ministry of Commerce, to urgently assist southern shrimp farmers impacted by market oversupply caused by export restrictions to Malaysia. They mobilized their affiliated restaurants to create favorite dishes using premium Thai shrimp such as:

Roasted Cajun Spicy Shrimp and Thai Shrimp Paste Fried Rice at TOPS EATERY, and Stir-Fried Shrimp with Bird's Eye Chili at At Taste. They invited Thai consumers to eat shrimp to help farmers. They also launched the special Shrimp Fair campaign, purchasing high-quality vannamei shrimp from southern farmers and selling it at Tops and Tops Food Hall across branches at special prices with discounts up to 30%, aiming to alleviate hardships, expand market opportunities, and return income to grassroots communities in a tangible way.