The KING GOOD brand hosted a grand global brand launch event to celebrate the introduction of KING GOOD Drinks to Go at Thames Town, Songjiang District, Shanghai. This launch marks a significant milestone for KING GOOD in fully bringing its smart retail brand to the global stage.
Transitioning from a major industrial manufacturer to a comprehensive beverage ecosystem, KING GOOD, under KING GOOD Group, operates with a core philosophy of promoting healthy living. Built on a foundation of love and commitment, it aims to provide high-quality beverages by leveraging the parent company's 25 years of expertise in high-end manufacturing and brand development to create an ecosystem connecting production to modern retail direct to consumers.
By integrating supply chain, manufacturing, and intelligent logistics systems, the brand can swiftly meet diverse consumer beverage demands through digital platforms. Future plans include expanding service experiences to cover three main lifestyles: food, housing, and travel, aiming to improve quality of life and revolutionize shopping through a 3D system combining online, offline stores, and AI vending machines.
This launch will serve as the primary channel to reach consumers, highlighting a curated selection of premium natural beverages and foods from both domestic and international sources. Offerings include dairy products, red wine, bird’s nest, drinking water, sugar-free tea, NFC juices, ice cream, and functional drinks, all delivered through a 3D smart retail system integrating an online app, physical stores, and intelligent vending machines.
Mr. Zhou Ziji, Chairman of KING GOOD Group, revealed that customers can conveniently purchase beverages by the case via the app and mini-programs with home delivery service. The first phase of offline stores will launch in major cities like Shanghai, Beijing, and Shenzhen, aiming to expand to 1,000 offline locations across China within three years, alongside plans to enter overseas markets including Southeast Asia (ASEAN), Europe, Australia, and North America.
Additionally, AI-powered smart vending machines will be used to distribute products across communities, office buildings, transportation hubs, educational institutions, and tourist sites to ensure quality beverages are easily accessible to consumers through cutting-edge technology supporting freshness and traceability.
KING GOOD’s strength comes from its parent company, KING GOOD Group, which boasts a 600,000-square-meter national green digital factory and a 270,000-square-meter intelligent temperature-controlled warehouse. The AI-enabled vending machines provide real-time product monitoring, automatic restocking, remote maintenance, and touchless payment, ensuring each beverage is temperature-controlled and fully traceable back to its production source throughout its journey.
The event attracted many major partners, with KING GOOD signing strategic cooperation agreements with leading brands such as Ping An Bank, Yili, Nongfu Spring, Kapal Api, CR Beer, Tao Ti, as well as international brands including Thai fruit juice Malee, Thai bird’s nest brand Bell, and Australian wines De Bortoli and Casella.
Furthermore, dedicated product zones were created to cater to all age groups, such as Yili milk powder for seniors, Bell bird’s nest for women’s skin care, and ready-to-drink coffee from Kapal Api for working professionals, promoting happiness and good health for everyone while giving back to society.
As a multinational brand that grew out of China, KING GOOD is committed to elevating the national brand to an international level, alongside providing employees with benefits and compensation above industry averages. The company also engages in corporate social responsibility through its charitable foundation, supporting rural development projects and scholarships to foster inclusive social growth.
A special highlight was the launch of GOOD KING Melodic Pot, which perfectly blends cultural heritage by combining UNESCO intangible cultural wisdom with healthy hot pot cuisine. Customers can enjoy premium hot pot while experiencing traditional folk dances and ancient musical instrument performances, immersing themselves deeply in the charm of Chinese culinary culture.
. . . The Creative Economy Agency (CEA) officially launched the Bangkok International Content Market 2026 (BICM2026), Thailand’s first international content trading and business negotiation platform, during the Thailand Content Market 2026 (TCM2026) press conference. This collaboration between CEA and the Department of International Trade Promotion (DITP) aims to position Thailand as the Content Hub of Asia.
The event expects over 500 business negotiations and will connect networks of entrepreneurs, studios, distributors, and streaming platforms from Thailand and abroad, including Mono Streaming, Kantana Group, White Light Studio, Matching Maximize Solution, GMMTV, True CJ Creation, M Studio, Netflix, I-Qiyi International (Thailand), and more than 120 leading Thai and international companies. The event will be held from 20 to 22 July 2026 at Halls 1-2, Ground Floor, Queen Sirikit National Convention Center (QSNCC), Bangkok.