Mr. Chenupan Piturnorakarn, CEO of JimmyYoung Group Co., Ltd., said that although the company is entering its third year of operation, it has already risen to become a Top Tier brand in the Thai supplement market by focusing on differentiation through creativity and science.
Every product incorporates a distinctive brand concept and carefully selected branded ingredients, supported by research to build consumer confidence.
Despite first-half 2026 revenue of about 78 million baht, down from nearly 150 million baht the previous year due to rebranding strategy adjustments, increased online platform costs, and intense price competition, the company views this as an investment for long-term growth.
With a target of 330 million baht in 2026, the company emphasizes net profit growth alongside business expansion. In the second half, JimmyYoung plans to fully deploy an Omnichannel strategy by expanding distribution to 7-Eleven and launching sachet-format products to increase consumer access.
A key strategy is partnering with ENZO, owner of the Enzogenol® extract derived from New Zealand pine bark, recognized in Europe and the U.S. for its antioxidant properties, circulatory system benefits, skin health, and healthy aging. This collaboration arose after ENZO recognized JimmyYoung’s potential to bring innovation to the Thai market. Mr. David Giles, Managing Director of ENZO, personally visited Thailand to sign the partnership, marking his company's first official visit to the country.
Choosing Enzogenol® is not merely adding a new extract but advancing innovation to give Thai consumers access to world-class ingredients at affordable prices. The first product under this collaboration is Lilith's Charm 7 Secrets from the Black Magic brand, developed with international partners to raise the standards of Thai health products.
"Today, consumers choose products not just because of marketing but for ingredient quality and brand trustworthiness. We invest in research and innovation rather than price competition because good innovation shouldn't be limited to those who can afford it. When global ingredients are available, we strive to make them accessible to Thai people at reasonable prices. This partnership with ENZO is more than a business deal; it elevates Thai supplement standards toward becoming a global brand, ensuring all users trust the product quality," he said.
Moving forward, JimmyYoung plans to fully enter the beauty market, using creativity and innovation as core competitive advantages, aiming to become one of the leaders in Thailand's T-Beauty market within 3-5 years.
. Signing Ceremony Saha Pathana Group, through Saha Pathana Interholding Public Company Limited, and Pibulsongkram Rajabhat University announced a significant partnership by signing an academic memorandum of understanding to strengthen links between education and industry. This collaboration focuses on enhancing human resources, academic potential, research, innovation, and sustainable social development, with an agreement spanning three years.
The signing ceremony aims to promote human resource development, academic and research capacity, innovation, and sustainable social advancement. It also supports teaching, internships, cooperative education, and the commercialization of research. Senior executives from both sides attended, including Dr. Atchaka Sibunruang, Director, and Mr. Phiphop Chokwatana, Managing Director of Saha Pathana Interholding Public Company Limited, along with Assistant Professor Dr. Chumpol Samakhan, President of Pibulsongkram Rajabhat University, and Professor Dr. Kongsak Srikaew, Vice President for Innovation and Entrepreneurship, who jointly signed the memorandum.