Dr. Chakrit Pityangkul, Director of the Creative Economy Agency (CEA), said Thailand has had both skilled personnel and quality work, but lacked a market that truly facilitates trade and drives economic value. The Bangkok International Content Market is the key piece to complete Thailand's content ecosystem by bringing buyers and investors from around the world into one place.
We intend for the Bangkok International Content Market 2026 to be an annual event that establishes Thailand as the Content Hub of Asia. Our aim is for BICM to grow into a content market of the year alongside regional platforms such as FILMART (Hong Kong International Film & TV Market) in Hong Kong and ACFM (Asian Contents & Film Market) in Busan, South Korea.
Dr. Chakrit stated that CEA's goal goes beyond merely selling content rights; it is to build an ecosystem where Thailand's intellectual property (IP) grows into high-value assets that can be developed into products, characters, franchises, and content-driven businesses.
As the content industry moves toward becoming fully integrated, where one work expands across multiple platforms and industries, BICM is designed as a crucial mechanism to elevate Thai creators from contract producers to owners of high-value IP that sustainably generate economic value and income for the country.
BICM 2026, under TCM2026, will showcase the potential of Thailand's content industry, driven by creativity to propel the economy and elevate Thailand as a Creative Nation. The Bangkok International Content Market will take place from 20 to 22 July 2026 at Halls 1–2, Ground Floor, Queen Sirikit National Convention Center (QSNCC), Bangkok.
Investment Dimension Mr. Sarawut Yoovitaya, CEO of the TCP Group, joined Thai government and private sector officials visiting the People’s Republic of China to participate in the 2026 Thailand-China (Sichuan) Investment and Economic Forum in Chengdu, Sichuan Province. The delegation, led by the Prime Minister and the Board of Investment (BOI), marked the opening of a new BOI office in Chengdu and aimed to expand trade and investment cooperation between Thailand and China, especially in western China where Sichuan is a key economic center.
Promoting Soft Power Major Cineplex Group partnered significantly with Amazing Thailand through the Tourism Authority of Thailand (TAT) to drive the creative economy and promote Thai film soft power globally. They launched the 'Thai Thai Travel Following Films' campaign inviting movie lovers and tourists to visit filming locations in both major and secondary cities. Participants can share their impressions through photography for a chance to win exclusive accommodation prizes in three provinces and 300 free movie tickets totaling 600 seats, from 22 July to 17 September 2026.