Building on the success of Tonson Glass Noodles, the number one brand beloved by Thai consumers for a long time, the company has now expanded its customer base significantly by launching its latest product, Tonson Eazy—a semi-instant cup glass noodle designed to target young consumers and health-conscious individuals. It caters to busy lifestyles with convenient preparation, ready to eat after just 3 minutes of adding hot water.
For this launch, the brand highlights three main selling points to differentiate itself in the semi-instant food market: it appeals to health-conscious consumers (Healthy Smart Carb) by offering a guilt-free quick meal option featuring zero fat, low sugar, and low calories. Additionally, the noodles are produced using an air-drying method rather than frying.
Moreover, the noodles are delicious in every flavor, maintaining Tonson Glass Noodles' distinctive chewy texture, rich broth absorption, springiness, and firmness without becoming mushy. The launch includes four authentic Thai spicy flavors: Chicken Soup with a fragrant pepper aroma and smooth taste; Jaew Hon with herbal Thai spices delivering a hot, northeastern-style zest; Seafood Spicy Salad with a balanced sour and spicy flavor accented by lime and chili; and Tom Yum Goong featuring the classic, aromatic, and intensely flavored traditional Thai tom yum spices.
The product is also convenient and appealing to Generation Z, requiring only hot water for quick preparation. This strategy targets students in dormitories, condo residents, office workers, and travelers who have limited time but still want tasty and quality meals.
In terms of distribution strategy to reach consumers widely, Tonson Eazy is now available through leading department stores and supermarkets such as Tops, Go Wholesale, Villa Market, Mitsukoshi Depachika, Max Mart, Bangbon Supercenter, and Foodland. It also targets the e-commerce market via popular online platforms including the Tonson Family Store on Shopee, Lazada, TikTok, and Makro Pro.
/ Nongrat Chatrattanapong, Assistant Managing Director of Private Brand Product Sourcing and Development at Home Products Center Public Company Limited (HomePro), signed a memorandum of understanding (MOU) with the Industrial Product Standards Office (TISI) to support the sale of products certified with the Industrial Product Standard (TIS). This collaboration aims to assure consumers of quality, safety, and standards compliance when choosing products.
The signing ceremony was honored by Dr. Natthaphon Rangsitpol, Permanent Secretary of the Ministry of Industry, as chairperson, alongside Mr. Akniti Romyanon, Secretary-General of the Industrial Product Standards Office, and Mrs. Kamoltip Amornoriyakool, General Manager-Legal and Regulatory at Home Products Center Public Company Limited. The event took place at the Arnoma Grand Bangkok hotel, Arnoma Grand Balloon meeting room, 3rd floor.
/ Central Pattana Public Company Limited, Thailand's leading sustainable real estate developer under the vision "Imagining better futures for all," continues to develop future cities that grow alongside communities, society, and the environment with the goal of Net Zero 2050. In its fourth year, the One Million Trees project promotes subcarbon forest restoration, caring for 3,000 rai of community forest in partnership with the Mae Fah Luang Foundation under Royal Patronage.
Together with the Health Science Research Institute of Chiang Mai University, the project advances green spaces to reduce greenhouse gases by uniting executives, volunteer employees from Central shopping centers in northern Thailand, government, private sectors, and local communities. They jointly planted 600 trees in the Ban Thung Community Forest, Chaeson Subdistrict, Mueang Pan District, Lampang Province.