Alexandre Umbel, CEO of CRC Sport Company Limited under Central Retail, said that reaching the 29th year marks an important milestone for Supersports in driving the business under the concept of Move to A New Height. The company aims to evolve from a sports retail store into a Sports Destination that meets the needs of sports enthusiasts in every aspect, creating an Integrated Sports Ecosystem linking products, services, content, sports activities, technology, and the Sports Community to provide customers with a seamless experience.
The company continues to expand its portfolio of leading brands covering both Performance and Lifestyle segments, while enhancing customer experience in-store, through technology, and via Omnichannel platforms. Supersports is developing and expanding its branches nationwide to become a comprehensive Sports Destination, serving as a center for products, experiences, and sports activities, aiming to elevate the standards of Thailand’s sports retail sector to ASEAN leadership.
Wiyada Buranapakorn, Senior Assistant Managing Director of Marketing at CRC Sport Company Limited under Central Retail, added that over the years, Supersports has focused not only on sales growth but also on brand building and long-term consumer relationships. Its marketing is driven by the Move to A New Height vision, aiming to transform every customer touchpoint into part of the Sports Ecosystem.
This includes inspiring customers through content, product selection in stores and Omnichannel channels, participation in sports activities, and being part of the Sports Community, because marketing today is not only about generating sales but also about creating experiences, fostering brand loyalty, and building a growing community.
At the same time, the company pushes forward its Sustainability concept through ongoing sports activities and social projects such as the Supersports 10 Mile Run and the May Move Up campaign, which donates sports shoes to children in underprivileged schools in Chiang Mai, Chiang Rai, Krabi, and Chaiyaphum under the Central Tham project. They emphasize reducing environmental impact by minimizing plastic use and choosing eco-friendly materials in all activities, maintaining the Green Event concept – Supersports Move the Change in Society, Re-Balance the World – in every event process.
To reduce environmental impact, one concrete achievement was the Supersports 10 Mile Run 2026 presented by Under Armour, which sorted 1,772.60 kilograms of waste, reducing greenhouse gas emissions by 825.01 kgCO₂e. Plastic PET bottles were sent to the 'Empty Bottles Not Wasted' project under the Central Group campaign, to be recycled into blankets and distributed to cold areas in remote regions.
"For 2026, we see a significant shift in consumer behavior, especially among the New Generation, so we have created a new momentum by refreshing the brand under the concept 'Make Every Move a Sport, Your Own Definition.' This makes sports more accessible and relatable to everyone through marketing strategies aimed at establishing Thailand’s central Sports Community and inspiring people to enjoy movement in their own way," he said.
For the 'Move Farther, Win a Trip to Osaka' campaign, customers can participate easily in three steps: 1. Spend 1,500 baht to receive a Lucky Code.
2. Add the LINE Official @Supersports as a friend and enter the Lucky Code.
3. Enter to win prizes worth over 2,000,000 baht, including:
- Five packages to compete in the Osaka Marathon 2027 in Japan, each valued at 68,125 baht.
- 290 discount coupons from leading sports brands, each worth 5,000 baht.
- 50 prizes of The 1 points, each with 29,999 points.
- 100 Supersports Gift Cards, each worth 500 baht.
Additionally, customers shopping in Supersports stores have a chance to immediately win a Limited Edition Bandana valued at 950 baht, subject to campaign terms.
Throughout August, Supersports will host special events to create experiences with customers and sports enthusiasts, including on 25 August 2026, a shoe sorting activity from the May Move Up campaign to donate shoes to underprivileged children under the Central Tham project, and on 26 August 2026, the Supersports Running Connect (SRC) event at CentralWorld's outdoor plaza, inviting runners to exercise, exchange experiences, and inspire each other.
Those interested can join the 'Move Farther, Win a Trip to Osaka' campaign from 3 to 31 August 2026 at all Supersports branches and online channels. Winners will be announced on 21 September 2026 at 17:00 via Supersports' Facebook and LINE Official accounts.
HomePro Fun Walk 2026 Home Product Center Public Company Limited (HomePro) continues its mission to improve quality of life and create shared social value through the "HomePro Fun Walk 2026: Walk for Life" project under the concept "Every Step is an Opportunity for Life." The initiative invites employees, partners, and business allies nationwide to walk or run, accumulating steps via the Wello app to convert steps into donations for the Siriraj Foundation to improve operating rooms at the Siamin Building, Siriraj Hospital, enhancing access to quality medical care for patients.
HomePro believes that Better Living is not just about building comfortable homes but elevating the quality of life for people, communities, and society. The HomePro Fun Walk project is continuously organized to encourage employees and partners to focus on health through exercise while creating social value through the simple act of walking. Every step not only promotes personal health but also delivers hope and treatment opportunities to many patients.
New Service Thai Lion Air is enhancing passenger travel experiences by launching a new service concept, "Freedom You Choose with Thai Lion Air," offering flexible ticket options tailored to passenger needs and travel styles through three fare types: Lion Saver, Lion Value, and Lion Flexi.
Lion Saver: Light travel - includes one carry-on bag up to 7 kilograms.
Lion Value: Convenient travel - includes one carry-on bag up to 7 kilograms, checked baggage of 15 kilograms for domestic flights and 20 kilograms for international flights (two pieces), plus in-flight snacks and drinks.
Lion Flexi: Best value travel - includes one carry-on bag up to 7 kilograms, checked baggage of 25 kilograms (two pieces) for domestic flights and 30 kilograms (three pieces) for international flights, hot meals and drinks, advance seat selection, and one free flight change without fees.
The airline reserves the right to serve light meals on certain flights and allows one free flight change on the same route with passengers paying any fare difference. This new service is available for booking from 4 August 2026 onward, with travel starting the same day. Tickets can be booked via www.lionairthai.com, call center at 02-529-9999, or LINE Official Account @lionairgroup. Updates are available at www.facebook.com/Thailionair. Terms and conditions apply as specified by the airline.