Mr. Kritanan Sontichirawong, Chief Executive Officer of The Signature Brand Company Limited, stated that Thai kitchens are transitioning from cooking spaces once hidden behind the house to living areas that better reflect the homeowner's taste and identity.
This concept was highlighted as a key theme at Thai Kitchen Reimagined, held at CentralWorld shopping center, reflecting the direction of modern Thai kitchens which emphasize not only functional efficiency but also view the kitchen as a Living Space.
Mr. Kritanan added that over more than 20 years of Tecnoplus supporting Thai kitchens, the brand has continually questioned why Thai kitchens must be hidden at the back. Traditionally, Thai kitchens were seen as labor-intensive spaces with little emphasis on design.
This contrasts with European kitchens, which are open and on display. Meanwhile, many consumers must choose between products that function well but lack beauty, and those that look good but fall short in usability, although both qualities should coexist in one product.
This idea has evolved into the Bold Functions Plus Design concept, combining functionality with design under the notion that any kitchen can be beautiful, catering to consumers who see the kitchen not just as a cooking area but as the center of relationships and living for all household members — a Living Space.
From a design perspective, Gap Thanawet Siriwatthanakul, a design and architecture creator, observes that current home design increasingly values kitchen spaces, especially using black tones. This is not just a trend but a design language reflecting taste, refinement, and the homeowner's identity, elevating the kitchen to function like essential furniture that complements the home's overall look.
Meanwhile, Chef In Narongrit Saekhor of the "Kumlangin" page notes that although design plays a greater role, for Thai kitchens, functionality remains paramount, especially as Thai cooking requires high heat to create the distinctive aroma of the wok. Therefore, kitchenware must be structurally strong to endure daily heavy use, combined with technology that enhances convenience.
At the event, Tecnoplus unveiled the PRO SERIES BLACK EDITION product line under the Bold Functions Plus Design concept to embody a new image of Thai kitchens blending performance and design.
Interested consumers can experience the new kitchen definition through the PRO SERIES BLACK EDITION products available at HomePro, Thai Watsadu, BnB Home, Power Buy, Dohome, Global House, and Mega Home across all branches, with more information on Facebook: Tecnoplus+ and www.tecnoplusthai.com.
75 Years of Muang Thai Life Assurance Mr. Sara Lamsam, Chief Executive Officer of Muang Thai Life Assurance Public Company Limited, led the grand event celebrating 75 years of Muang Thai Life Assurance — 75 years of frontline commitment — igniting the ultimate Do It Now spirit among all sales channels (All Channel) to march confidently toward strong growth and surpass success targets, grounded in delivering happiness, security, and smiles to valued customers throughout all life stages, through product development, services, and a quality agent network with a heart for service and highest ethics. The event featured Dr. Suthee Mokkhaves, Managing Director, Mr. Phumchai Lamsam, CEO Advisor, along with executives and sales representatives from all channels. It was held at Phirach Hall, BITEC Bangna.
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Working in the AI Era Reinforcing its commitment to developing young talent ready for the AI-driven workplace through hands-on learning and cultivating skills in technology, innovation, and entrepreneurship to create sustainable value for business and society, True Corporation, led by Sigve Brekke, Group CEO, hosted the True Alpha Internship Program 2026: Final Pitching Day at the Center of Excellence (CoE), True Digital Park.
They also shared insights and advice with five student teams from domestic and international institutions who presented projects applying AI and digital technology to develop innovations addressing business challenges after eight weeks of intense learning, experimentation, and project development alongside executive mentors, technology experts, and business teams. The champion team was “True Tung Tung Sahur” with their project “Cool Kit – The Business Partner,” highlighting AI technology assisting restaurant entrepreneurs in managing their businesses more efficiently and increasing profit opportunities.