In the past, "sports stadiums" might have been just places for exercise. Today, investors are spotting new opportunities as Sports Clubs are elevated into high-end spaces combining sports, health, lifestyle, and community.
This trend is becoming clearer with moves by several investors including Ruayrungrueang, Liptapallop, Charoenwongsa, KE Group, and Sansiri, each developing their own sports projects to target health enthusiasts and consumers seeking lifestyle experiences beyond just housing.
Data from the Global Wellness Institute shows Thailand’s Wellness Economy in 2024 is valued at about 1.4 trillion baht, growing 10.1% from the previous year. Wellness Tourism alone is worth around 472 billion baht, with a 36.4% growth in one year. These figures highlight how health is becoming a key focus for businesses.
Reignwood Park, a major project in Pathum Thani managed by Woraponit Ruayrungrueang, is preparing to open the Reignwood Sports and Performance Center (RSPC). This sports and performance center represents an investment of up to 1.4 billion baht on more than 18,000 square meters, with plans to open in the first quarter of 2027.
RSPC will accommodate over 18 sports, including two FIFA-standard natural grass football fields, a 50-meter nine-lane swimming pool, paddle tennis courts, gym, yoga, pilates, and more than 10 kilometers of running and cycling tracks.
The project's core focuses on Sports Science, Sports Medicine, Recovery, and Performance Nutrition, connecting the stadium to long-term body rehabilitation and health care. RSPC will be a key piece of the 2,000-rai Reignwood Park project, which aims to become a world-class luxury real estate development.
The O2 Bangkok, developed by Lamrit Co., Ltd., owned by Dr. Manop Silalert, is positioned as a sports complex and comprehensive health center. With an investment of over 200 million baht on more than 10,200 square meters in the Charansanitwong area, it offers badminton, basketball, football, pickleball, AI fitness, medical and physical therapy centers, hydrotherapy, and healthy food spaces. Sapsiree Badminton Academy, led by badminton player Supisara Taerattanachai, is part of this model blending sports, medicine, rehabilitation, and lifestyle.
The launch of Eden Country Club by Eden Estate, led by Tanya Thanthip Charoenwongsa, granddaughter of tycoon Dhanin Chearavanont of the Charoen Pokphand Group (CP), marks a clear shift from their previous focus on luxury urban residences. Eden Country Club aims to be a private members’ club for individuals and multi-generational families, embracing the "Third Place" concept—spaces between home and work for living, socializing, sports, health, and relaxation.
The concept is inspired by leading global clubs such as The Hurlingham Club in London, The Aberdeen Marina Club in Hong Kong, and The Tanglin Club in Singapore.
The club’s core values are Togetherness, Movement, Wellness, and Leisure. The project includes six main buildings—Clubhouse, Sport Building, Tennis & Padel Complex, Wellness Building, and Banquet Hall—covering over 42,000 square meters. This reflects a shift among upscale clients from buying "property" to purchasing "life experiences." The club plans to open in early 2028 near Bangna-Trat Road (behind Mega Bangna), on more than 24 rai, with an investment of about 2.4 billion baht. Private membership fees range from 800,000 to 2.2 million baht.
Proud Real Estate, owned by the Liptapallop family, plans to redevelop the former Big C Bangyai site on over 27 rai into a mixed-use project featuring an Arena, Sport Club, and Sport Complex to capture the Sport Tourism & Wellness market. The former retail space is being reimagined as a destination for sports and health.
K.E. Group, owned by the Iamsakulrat family, aims to develop Crystal Sports near the Ram Inthra expressway into a world-class tennis community with nine indoor ITF-standard tennis courts, a Clubhouse, Tennis Lab, private classes, and relaxation areas.
Crystal Sports clearly positions tennis as both a sport and a premium lifestyle, with community playing a key role.
Recently, a major real estate investor launched the S QUARTER Sport Complex, investing around 100 million baht on over 24 rai within the Sansiri Krungthep Kreetha Community under the concept "Health is the New Wealth."
The complex includes football fields, tennis, pickleball, and padel courts combined with a wellness studio, pro shop, café, and restaurants to create an Active Lifestyle Destination integrating sport, wellness, lifestyle, and community.
The emerging picture is clear: the new competition among investors is moving toward creating "living spaces." Modern sports stadiums are designed for people to play sports, meet friends, bring family, take care of health, train, recover, eat, and return repeatedly. Beyond "membership fees" or "court fees," these venues bundle time, health, experience, and community of like-minded lifestyles to connect and grow together. This may explain why today "sports stadiums" are becoming one of the most closely watched new battlegrounds among major investors.
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