Ekkasart Sanpachang, Managing Director of S.C. Sereechai Beauty Co., Ltd., said the OUTSTANDING BRAND HAIR CARE award is another proof of consumer trust in LOLANE and reflects that continuous brand, product, and consumer experience development meets evolving needs, keeping the brand a key choice in the hair care market.
LOLANE’s strength comes from over 40 years of hair care expertise as part of SRC Group, which operates a comprehensive hair care business from production and distribution to salon equipment, enabling the brand to understand both consumers and professional hairdressers.
Amid beauty consumer behaviors emphasizing quality, ingredients, design, image, and value, LOLANE adopts a Premium but Affordable approach by combining quality, innovation, and a good experience at accessible prices.
This approach is reflected in LOLANE NATURA, which has been revamped and reformulated to address specific hair problems, continuing its partnership with presenter Yada-Narilaya Kulmongkol for the second year. Meanwhile, LOLANE NATURE CODE BOTANIC Hair Color Serum offers hair coloring combined with care, featuring an easy-to-apply serum that covers gray hair, enriched with natural extracts, dermatologist-tested, and represented by presenter Aom-Kornnapas Setharatpong to connect with younger consumers.
Beyond the consumer market, LOLANE extends its expertise to Professional Hair Care with products like PIXXEL PRO KERATIN SMOOTH and LOLANE PIXXEL BOND RESETTER receiving positive feedback. The new hair care category is one of the company’s fastest-growing segments this year.
For 2027, LOLANE plans to develop innovations that meet the needs of Thai and Asian consumers covering hair nourishment, restoration, and health, along with new hair color shades aligned with consumer trends and lifestyles.
“We thank consumers, partners, stores, hairdressers, and all employees for their trust and support of LOLANE. This trust has sustained us for nearly half a century and will inspire us to continue developing products and services, driving LOLANE’s growth domestically and internationally to become a globally recognized hair care brand,” he said.
The Brand Footprint Thailand 2026 award, organized by Worldpanel by Numerator Thailand, measures brand strength through Consumer Reach Points (CRPs), which assess both the number of consumers choosing a brand and the frequency of their purchases, reflecting real consumer purchase behavior.
According to the Beauty Panel Study by Worldpanel by Numerator Thailand, tracking purchasing behavior of 6,500 women aged 18–54 nationwide from 6 Oct 2024 to 5 Oct 2025 GMT+7, LOLANE achieved 8.2 million Consumer Reach Points, up 1.6 million, confirming growth in brand reach and purchase.
/ Visa, a global leader in digital payment services, announced a one-year partnership with ASIATIQUE The Riverfront Destination to enhance the Visa Destinations platform in Thailand, making it one of Bangkok’s top lifestyle and entertainment destinations. The collaboration runs through 30 Apr 2027 GMT+7 and includes over 150 merchants across food, shopping, attractions, entertainment, and lifestyle at ASIATIQUE, improving spending experiences for international tourists with tailored offers and travel benefits.
/ AIS mobilized its employees as “Warm-Hearted Volunteers” to prepare survival kits to aid people affected by flooding in Nan province and nearby areas. Ms. Kantima Leelertayuttham, AIS Executive Vice President of Enterprise Business, represented the company in delivering 1,000 survival kits and 12,000 bottles of drinking water to the Royal Thai Air Force and Army for quick distribution to flood victims. AIS also set up mobile phone charging points at Nan Municipality to facilitate communication during the flood emergency.